Code: Walked in and got an appointment in 5 minutes. There was no line outside or anything. It looked like a normal day there (in fact even a bit quieter than normal). Not sure that means much - after all you can't even order one yet... My impressions: 1.The 38mm is tiny and not for men. Period (and I have small wrists). In fact, I think the 38mm is small enough that it will inhibit the functionality of the watch somewhat 2. People say the photos don't do the watch justice. Not true. The (superb) photos on the website do capture the look of the watch and bands very well. I was not "surprised" by anything I saw. And for the record, yes the Sport space grey is darker than it is on my iPhone 6 3. The silver v space grey Sport debate has not been resolved for me. I am still torn... 4. I did not like the white band. And it was already getting dirty. I am actually leaning towards the blue with silver Al watch (though ordering a black band to go with it which I will be wearing almost exclusively) 5. The sport band is a real achievement and a piece of tech in itself. It is very pliable and supple and feels very premium. In fact it is more supple than the fairly disappointing leather loop (which looks good but feels pretty average) 6. I won't be going for the SS - I prefer the Sport. But, the SS with the link bracelet is really, really nice. That band is as good as it gets - especially the machining of the deployment clasp (so it should be for the price). I held it next to the Silver Sport watch and clearly the match is not perfect but nor is it with the SS watch (the link is far more matte finish). 7. The milanese loop is all wrong. Just too fussy and inconsistent with the design and function of the watch (though it too is an impressive bit of engineering). 7. The taptic feedback is insanely cool. So much better than mere vibration. Would be very hard not to notice it no matter what else you are doing 8. The display is good - but not amazing. The try on watches are on a loop (you cannot interact with them), so I could not try out everything but some of the faces seems to looked sharper than others. (There are some static displays next to iPads that allow interaction but I didn't spend much time with them). In short: still getting one, still getting Sport. Leaning towards silver Al. Go ahead - flame away!