And wow is that a totally underwhelming video. The New CEO is so corporate looking and sounding. The supposedly really cool personal assistant sounds like an nineties computer voice from an old GPS unit. At least have a voice that sounds real and not synthesized. I was really wanting the video to wow me but as an iphone 4 user I saw nothing in that video that makes me want to upgrade at all. Now if I had a 3gs or older then hey it would be a no brainer and a good leap forward. But as a 4 owner so unexciting and boring. October 12 I will have a IOS5 upgrade for free and that is fine with me.