Kantar: iOS Adoption Rises in China as Android Grows in U.S. and Europe

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Kantar Worldpanel has released new smartphone operating system market share data for the third calendar quarter of 2015, providing a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other mobile platform adoption in the U.S., Europe, China, Japan and elsewhere during the three-month period ending October.


In the U.S. market, Android led the third quarter with 62.8% market share, compared to 33.6% for iOS. The U.S. smartphone market continues to be virtually a two-horse race between Apple and Google, with iOS and Android combining for 96.4% market share in the October quarter. Windows Phone was a distant third place with just 2.7% market share.
"With 33.6% of the U.S. smartphone market, Apple's share remained down year-over-year, but up quarter-over-quarter, as iPhone 6s became the third best-selling smartphone," Milanesi added. "Samsung retained its leading position in the U.S. smartphone market and, for the first time in 2015, the South Korean brand was able to show year-on-year growth."
Android continued to have the highest market share among mobile platforms worldwide, experiencing 1.6% year-over-year growth in Europe's big five markets -- United Kingdom, Germany, France, Italy and Spain. iOS adoption grew in China and Japan by 7% and 3.5% respectively compared to the year-ago quarter.


Kantar Worldpanel data shows the iPhone 6s accounted for 24% of all iPhones sold in the U.S. in the three months ending October, compared to 33% for the iPhone 6 in 2014, and 22% for the iPhone 5s in 2013. Kantar says "overall volumes are pretty much identical to what was sold in 2013, while down 25% from 2014's sales."

Kantar Worldpanel's latest data is also available in chart format for those that cannot view the embedded map above.

Article Link: Kantar: iOS Adoption Rises in China as Android Grows in U.S. and Europe
 

JaJaWa

macrumors 6502
Feb 16, 2013
272
109
Hong Kong | London
No wonder iPhone is taking of in China with Apple Maps and a safe App Store. Any Android usage there isn't even beneficial to Google as all their services including Google Play and Google Maps are blocked.
 

Alex 88

macrumors newbie
Jul 31, 2013
16
8
Just wait until they bring out the iPhone 7 with no headphone jack...then sales will REALLY tank.
 

LovingTeddy

macrumors 68000
Oct 12, 2015
1,766
2,020
Canada
Just wait until they bring out the iPhone 7 with no headphone jack...then sales will REALLY tank.
It is just rumor for now, until it become offical, it is just a baseless rumor. If Apple does do away headphone jack, it must be headphone jack is acient technology and it needs Apple's reimaginations. After all, consumers do not know what they want util APPLE shows to them, right? And I am sure it will sell well, becuase so many hardcore fan will buy regardles...

Well, I am just going to enjoy iPhone 6S and my Android phones with CM 13
 
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ILikeAllOS

macrumors 6502
Jul 28, 2011
432
583
Tampa Bay
Here is an interesting thought.
Did Apple predict China would keep increasing it's adoption of iOS and that's why Apple made their push into the Chinese market or is it the other way around, with Apples push into China causing the increase in iOS adoption?