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Likely a wrong number or a scammer fishing for people to click that baited link.

Always block unknown senders then delete the message. Whatever you do - never- click on a link from an unknown sender
 
How do I block a unknown sender text messages ? Sorry for a stupid question.
 
How do I block a unknown sender text messages ? Sorry for a stupid question.

press that arrow right next to number as in the screenshot then tap on info then again tap on info and then Block this caller!
 
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