I got my first Apple Watch on 24/4, but returned it a week later. There were a number of reasons for this but I guess one of them was that I didn't really get how to use the watch. Now that I've ordered another ("preparing for dispatch" - woot!) I'm thinking about how to use it to suit me. I think the key is simplicity. So I have some thoughts/questions: 1. First time round my screen was cluttered with complications. I love the look of the chrono screen, but it has redundant dials and four complications. Are they really necessary? I've seen some minimalist watch faces and they look elegant - and are so much easier to read the time without being distracted. 2. Glances are a great idea but, again, are they really necessary? I ended up swiping through screens to get to the one I wanted. I used them because they were there rather than because I needed them. 3. Apps. Why have apps on a watch? I don't get it. Some people have posted photos of the app screen and they've got dozens. 4. Notifications. These drove me a little crazy, to be honest. Being pinged at and tapped on, while my iPhone is also pinging and vibrating and sometimes my laptop, too. It seems to me that (for me) the watch should be used for things my phone can't do, or doesn't do well. Is there any point in me having Dark Sky on my watch when it's on my phone, too, for example? Ultimately all I really want is a nice-looking watch. The rest is either bonus, unnecessary clutter, or irritation. I'm still trying to figure out which.