It’s a little different when the ”customers“ are the computer companies who buy your chips. (Nobody at Intel or AMD spends any time worrying about what end-users wnat).
That is perhaps true of AMD at times, but not of Intel. At least not for more than a couple of decades. In the mid-90's, Intel was one of the major
"white box" PC box makers. ( Probably were making more personal computers than Apple was at one point. Just that other folks slapped their labels on the practically finished product. ). As Intel go more dominate they eased out of that somewhat because:
i. lower monopolistic scrutiny from antitrust folks.
ii. own both the chipset and CPU (and iGPU) gave them better margins. And raise of offshoring PC manufacturing to lower cost countries.
iii. easier to sell "intel inside" stickers and nudge folks into making stuff they wanted built.
iv. pragmatically even easier still when most of the PC market switches to laptops.
However, even today though Intel has their NUC products.
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www.intel.com
Intel never dropped completely out of making partial-to-complete systems for some end users.
The breadth and depth of reference boards that Intel has historically made is also very substantially larger than what AMD did (or even attempting to do now). The feedback driving that ecosystem diversity of reference boards had user feedback in them.
Intel has had a parallel development studio
since. 2008 . This isn't bought by computer manufacturing vendors. It is bought by end users.