I'd be careful to read too much into their ad.
It reads like the only notifications it actually gets from the phone are incoming calls... plus SMS alerts on Android.
Otherwise, it sounds like it connects to If-This-Then-That (http://ifttt.com/) for triggered notification messages related to mail, twitter, weather, etc.
Perhaps an Android phone can do more, since background tasks are available with access to much more of the OS than iOS allows.
It's also black&white screen only, and apparently uses buttons not touch.
The video doesn't include most of that. A bit misleading. Thanks for the info.
http://www.imwatch.it/
I could be wrong. I haven't programmed under iOS in a while.
Perhaps they have come up with some background app on the iPhone that allows them to see all phone notifications and transmits them over Bluetooth to the watch, but it sure seems unlikely.
It is indeed the way they do it. From some of the (rather limited) answers they have given so far on Kickstarter.
http://www.imwatch.it/
That is overpriced, fiddly, only lasts 24hrs before needing a charge! Whats the point?
Touchscreen control instead of side buttons.
Color display instead of B&W.
Programming via popular OS instead of one that's proprietary.
Speaker and microphone for future voice control; not sure about Pebble.
Magnetometer (compass).
Stuff like that.
But yeah, the I'M watch has a high price compared to others. (People who ordered in advance got it much cheaper.) Of course, it's got Italian style, which ups the cost
The other one, the $199 WIMM, has WiFi and thus syncs up news stories, weather, apps, etc using its own connection instead of the smartphone's like the others. That could be an advantage or a disadvantage.
And they all run out of battery after 24hrs, useless,
That's really cool. I might actually be sucked into that one.
That is overpriced, fiddly, only lasts 24hrs before needing a charge! Whats the point?
I may have to get one of these when they are available.