One site, FaceRepo, provides a repository of watch-face downloads for Motorola’s Moto 360, LG’s G series and Samsung Gear smartwatches, with several sporting the familiar look and logo of high-end timepieces.
Among the downloads currently popular on FaceRepo are a self-described “copy” of the $3,000 Oyster Perpetual by Rolex, a steampunk watch face that’s a dead ringer for the $14,000 Devon Tread1 E Time Belt and a digital doppelgänger for the CT Scuderia timepiece, which retails for more than $3,000.
FaceRepo’s founder confirmed he has received take-down notifications from several major watch companies or their legal representatives, including IWC, Panerai, Fossil, Armani, Michael Kors, Omega, Tissot, Certina, Swatch and Flik Flak. He said the site, which serves as a marketplace for Android Wear downloads, removes such watch faces immediately.