I know, every other topic today is about the Kindle Fire. But despite all the hype I don't think this is going to be a serious iPad competitor. Why? It's more like the Barnes ad Noble Nook Color. Did the Nook Color take away business from Apple? No. It has low end specs desiged for mostly reading, and a market that will probably support reading as well. I expect it to completely destroy the Nook, but not the iPad.