A few weeks ago, I dropped my iPhone. As I'm sure you can imagine, the glass shattered. With my lower lip trembling, I went online to search for a solution to my big problem. I discovered that the cheapest way to fix this was to buy a new glass face and install myself for around $100. Not feeling confident in my iPhone repair skills I called the only apple store we have in my city. They told me for around $250 they would exchange the phone for a refurbished one. I settled on this option. Not wanting to spend the money at the time, I put it off until last night. I went into the apple store with the full intention of shelling out $250. After talking with the "genius" behind the counter for a few minutes, recounting for him what I had done. He, out of nowhere told me they would exhange the phone for me free of charge for a brand new one. I have to say, this changed my view of apple completely. I had seen nothing from them before to make me think that they took care of there costumers like this. All the ads on TV with the apple guy and the pc guy just gave me the idea of another advertising gimick. Being a pc guy, I will have to seriously reconsider my next computer purchase. And kudos to apple, you won me over.