People feel their Magical and Amazing Apple products are less "special" if they use the same charging/data port that everyone else gets to use. Lightning is technically inferior in every possible way, but it's unique, and that's absolutely an emotional draw to a certain subset of the population. But we can't blame people—Apple has shaped it that way.
We don't get a standard connector, we get Apple's proprietary connector that Apple then abandons at some point in the future in order to churn adoption of some other "magical" advancement—Apple had to think fast due to the EU forcing their hand, so the rumors say we're getting spurious MFI USB-C cables. Those new to the ecosystem, or only iOS owners, won't realize that Apple has been pulling this nonsense since the 680x0 Mac days—never missing an opportunity to squeeze profit from users through proprietary connectors or, even worse, non-standard signaling across otherwise standards-compliant connectivity, then marketing that difference as a benefit. It is a marketing conceit wrapped in technological hand-waving designed to increase high-margin ancillary purchases and it's utterly shameless.
The side effect of the cognitive dissonance of people having to abandon this shaping suddenly, as in the case of Lightning versus USB-C, is strenuously telling us how they "...only use wireless charging anyway." Super looking forward to that for the next year.