Both things need to be true. Apple will have to use better materials in order to attract customers and they need to be cheap enough to be profitable. You make it sound like an hyperbole but it’s just common sense.Oh surrrrreeee it didn’t meet their “high quality requirements“, more like it didn’t meet their “low cost requirements“ that they can on sell to their customer base at quadruple the price.
I’ll put my money on the profit margin on this resin coated copper wasn’t optimal, thats the main reason why these companies don’t go ahead with it. We‘re past the hyperbole of “high quality iPhones”, well at least most of us are…aren’t we?