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Oh surrrrreeee it didn’t meet their “high quality requirements“, more like it didn’t meet their “low cost requirements“ that they can on sell to their customer base at quadruple the price.

I’ll put my money on the profit margin on this resin coated copper wasn’t optimal, thats the main reason why these companies don’t go ahead with it. We‘re past the hyperbole of “high quality iPhones”, well at least most of us are…aren’t we?
Both things need to be true. Apple will have to use better materials in order to attract customers and they need to be cheap enough to be profitable. You make it sound like an hyperbole but it’s just common sense.
 
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This would never happen if SJ were still alive and running Apple. Getting real tired of Tim Apple not having the same force and drive as SJ did.
I’m laughing since this has to be a joke, but just in case it isn’t, remember the story of the iPod prototype Jobs dropped into an aquarium to prove that there was room to make it smaller?

It happened then. Some designs don’t work out as expected the first time through.
 
Easy to say that behind a screen and keyboard.

Setbacks are also not a new thing in general, at Apple or any company. Sometimes it requires going back to the drawing board. I for one appreciate delays, because it means they’re doing everything they can to make it right, rather than release a subpar product.
The highlighted part is an assumption.
Could it also be for example because they want a cheaper part?
Could it be because something they might do/want contravenes a regulation of some flavour?
Do either of the above guarantee a better product?
 
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Apple seems to not be able to do anything on time lol..
/facepalm

Do you think Apple invents this technology in their metallurgy lab with the new copper mine they purchased in Chile?

They use SUPPLIERS by giving them BRIEFS with their REQUIREMENTS. When they see their req not met, they shelf their ideas, line a normal for profit corporation.

How quickly does Apple own the world anything they knew existed a second ago?
 
Yeah I also started thinking about the rumored iPhone 17 "Slim" when reading this and wonder how crucial this component was for that whole plan.

I was really sold on the concept of a phone finally shedding that extra bulk that has accumulated during the iterations over the years, just like the M4 IPP.
 
Should make it by next year. Either way not sure whether it will lead to any benefits immediately.
 
Given that they did two revisions after it was released and that still didn't fix it, that thing should never have left the labs to begin with.
lol. My point. They let the public do the QA and just didn’t wanna listen to how bad the keyboard was.

I am glad to see a lot of refreshing changes now that some of the old leadership is gone.
 
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