Kuo: Apple to Further Separate Devices in iPhone 15 Lineup With Different Features

[Lcgiv]

Kuo already confirmed the periscope lens will be limited to the Max. The Max and Plus naming will make even more sense next year.

Perhaps Max will be the first to get under display TrueDepth camera. I wouldn't be surprised if the notch remained on mainstream models for the next few years.

Hopefully periscope lenses can move down to the standard sized Pro eventually. Wondering if an Ultra model is in the works as with the watch. Something portless (if that is still an Apple priority), underdisplay tech, vapor chamber thermals…

 

[Alpha Centauri]

That’s exactly what I’m referring to.

Everybody complained that the minis were “too expensive,” but nobody seemed to think that the 6.1” iPhone 12 or 13 was too expensive even though it was $100 more expensive and had the same hardware inside.

It doesn’t make sense that the less expensive device “costs too much” when nobody seems to think that the more expensive device with the same stuff inside costs too much.

Yet there were plenty enough threads when the 12 received the price hike.

You know, I get the Mini is in the current trend somewhat niche and can as such commandeer the higher price. I do wonder how many more would have been sold in the EU, had it been released at the same time as the 12 and SE. By that stage it threw a spanner in the 2 year contracts for ongoing device renewal. There's also the must-have-now mentality on a newly release product vs one that had no pricing, no information whatsoever until a month later.

 

[tgwaste]

As expected, Hopefully, iPhone Pro Max's next step is the Ultra Model. Apple, please introduce iPhone Pro Max Ultra featuring.. Titanium Frame Chassis.

Exactly. I dont consider this an upsell. Ill never buy the big phone, no matter the features.

 

[SactoGuy18]

I think the iPhone 15 models will be slightly thicker because of the use of vapor chamber cooling. The iPhone 15 Pro models will be thicker to accommodate a true periscope-style telephone lens with up to 10X optical zoom.

And the iPhone 15 models will finally ditch Lightning for a USB Type C port with similar functionality as the USB Type C port on the current iPad Air and iPad mini models.

 

[oldwatery]

Not even 48 hours since the 14 launched and we are discussing next years model. Apple do not care about the planet or it’s customers. Only money. Don’t tell me that people can only use a phone for just one lousy year. And that the “innovations” they bring are important enough that they need to pollute the planet with this stuff. I am an apple fan for decades but this really pisses me off. If apple bought out a new phone on a two or three year cycle would that be so bad?

 

[nastysailboat]

No! Apple, please don't do this I want the smaller pro phone with all the same features as the Max size

 

[redscull]

I miss the old days when there was just one iPhone, the new iPhone. Now it is Pro, it is Max, it is SE, it is previous generation models. I'm daily Macrumos visitor for many years and yet, I'll be struggling to remember all the difference between the iPhones in the current portfolio. What is the difference between iPhone 13 and 14? Is iPhone 12 Pro better than iPhone 14? What happened with Apple's slogan "we focus only on few things"?!

i too find it crazy that they sell a phone at every $100 price point from $599-1099. And even have the cheaper SE under that and capacity upgrades on the top models taking them over. like wow. Seems like that would overwhelm all but serious enthusiasts.

 

[MTD's Mac]

Well, then the only choice is to wait a year for the 16 Pro. TBH, going from 3x optical to 5x optical is not much of an incentive for me personally to wait until next year or 2024 for a periscope lens. USB-C is something I’m looking forward to more. I would rather get the 14 Pro and wait until the 16 Pro or 17 Pro to upgrade again.

re: periscope, I'm not anxious for better zoom, just a reduction/elimination of the camera bump. That thing's out of control, despite the quality of the images it enables.

 

[d686546s]

Mini sales were disappointing because people had to choose between the size they wanted and the features they wanted, and most apparently ended up choosing the features by getting a Pro.

Nobody wants a compromise device. Had they offered a mini Pro at the same price point as the regular Pro, a lot more people would’ve opted for it.

I'm very firmly on the small phone camp but I'm just not convinced your reasoning holds. Looking at the sale numbers I could find the regular 12 and 13 iPhone model continuously outsold the Pro and Pro Max versions taken together -- and that includes people who went for the Max because of the larger screen and not just because of the other features. With the 14 Plus this year I think it'll be interesting to watch.

Anyway, I think the lack of a Pro version was definitely not what killed the Mini. We Mini fans cannot understand that people actually like the 6.1" sizes and would choose it over the same feature set at a lower price, but that's exactly what they're doing. What makes you think that more Pro customers would have the completely opposite behaviour? It doesn't make any sense.

The SE space is where a Mini would have the most potential as a stripped back version at a much lower price. I'm not saying the Mini is the next SE platform, I think the iPhone 12 platform is just as likely in a few years, but the Mini Pro is a pipe dream of a few online fans. Nothing more.

Edit: These are the statistics I was referring to https://9to5mac.com/2022/04/21/cirp...t-years-despite-tiny-interest-in-iphone-mini/

 

[Darth Tulhu]

If I was purchasing an iPhone now, I think the iPhone 12 is the sweet spot of price vs performance/features.

I never buy the latest and greatest iPhone; all of these devices far exceed the capabilities I'll actually use with them.

My adult kids are on iPhone Xr and still see no reason to upgrade (as cool as the dynamic island is).

iPhones are SERIOUSLY powerful devices.

 

[LeadingHeat]

I really don’t think they’re doing a good job of it.

I spent $700 each on a pair of 13 minis last year for the size. I wanted the telephoto lens and ProMotion display, and would’ve gladly paid the 13 Pro Max price for it, and would have upgraded again this year to a new mini if there was one.

But they didn’t offer the 13 Pro in a reasonable size or a 14 mini, so Apple lost out on a consumer who would’ve easily spent an extra $1200 on better phones — if they offered them. People who want a cheap phone can buy the SE. They still haven’t made a reasonably sized flagship phone since the iPhone 7.

So instead of spending more money with Apple every year, I’ll be sitting on these 13 minis for years and Apple can miss the boat on consumers who’d be happy to part with their money if they offered an actual flagship mobile phone again.

The iPhone 7 is about the same size as the iPhone 11/12/13/14 Pro though... it's just the screen is bigger because there isn't the horrendous bezels on it. Have you physically handled one in your hands? I'm sure you'll get past it. The jump from the 5s to the 6 was a big jump size-wise for me, but I could never go back. It's like typing on a credit card.

 

[groove-agent]

Please Apple, streamline the naming conventions you use in your products. Pro? Ultra? Max? Air? Plus? Pro Max? I feel sorry for the layperson who has to figure it all out.

 

[ManNBlack]

If "Ultra" is the durability, extreme sports option, I can't see an LARGER iPhone for that. If it is just for durability in the field by professionals/workers... I would think the iPads could use that treatment. I don't see phones benefiting. People who need to "ultra"-ize phones don't mind adding big, bulky cases. Same for iPads now that I think of it.

I guess it all depends on what "ultra" means to Apple.

 

[No5tromo]

2030 baseline iPhone: