The first iPad event in January 2010 was about the iPad… and nothing else.They always have at least 2 announcements at Events, so why doesn't this "Special" event have other announcements other than the headset? Doesn't make sense when you think about it.
First 10 minutes were Setting the scene with context of what the device would be.
Next 20 minutes or so was all about the design and experience
Next 20 minutes was about Apple’s productivity applications.
Then many third-party application demos.
Then pricing and availability.
Very similar to the first iPhone event, except that one did dedicate the first 20 minutes to recapping The previously introduced Apple TV. But over an hour and 15 minutes were entirely dedicated to the iPhone.
If you *really* don’t understand why Apple would dedicate an entire event to this product, just read the comments here.
What is this product‘s purpose?
Why does it exist?
What does it look like?
How do I interact with it?
What are some of its features?
How do developers use it?
What is it like to use in real life?
Why do I need one?
When and how can I get one?
Apple has to answer all of those questions, and it would just feel weird if they were to, say, introduce a new set of AirPods or something right before diving into this.