Lack of iP7 Plus - Why?

VSLRA

macrumors member
Original poster
Apr 9, 2008
96
14
Czech republic, Czech Budweis
As I read a lot of discussions already I did not found any reason, why Apple is not able to fullfil orders and pre-orders. There was many opinions like, they did not know there will be so high demand, marketing strategy, issue with shipping company, relocation of current production line, quality issue with A10 or lack of production equipment for dual camera.

But still I cannot beleave, that Apple did not plan their production well. I'm from 2nd wave country, I preordered my iP7+ 128GB Mate black 8.9. already at Apple Premium Reseller (as we do not have regular Apple Store here, except Online Store). As I know, none of the 2nd wave countries received any Plus version.

So does any one know real reason for this epic fail?
 

T5BRICK

macrumors G3
Aug 3, 2006
8,085
2,055
Oregon
Demand exceeded supply. Something like this happens every single year. It shouldn't be a surprise.

It doesn't help that Apple keeps everything under wraps and doesn't have a lot of time to build up a bunch of stock prior to releasing each new iPhone.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,295
30,538
As I read a lot of discussions already I did not found any reason, why Apple is not able to fullfil orders and pre-orders. There was many opinions like, they did not know there will be so high demand, marketing strategy, issue with shipping company, relocation of current production line, quality issue with A10 or lack of production equipment for dual camera.

But still I cannot beleave, that Apple did not plan their production well. I'm from 2nd wave country, I preordered my iP7+ 128GB Mate black 8.9. already at Apple Premium Reseller (as we do not have regular Apple Store here, except Online Store). As I know, none of the 2nd wave countries received any Plus version.

So does any one know real reason for this epic fail?
So, selling out the worlds most popular iPhone Plus model to date is considered 'An Epic Fail?' Which qualifies you as completely ignorant. Congrats.
 

TheRealAlex

macrumors 68000
Sep 2, 2015
1,900
1,047
As I read a lot of discussions already I did not found any reason, why Apple is not able to fullfil orders and pre-orders. There was many opinions like, they did not know there will be so high demand, marketing strategy, issue with shipping company, relocation of current production line, quality issue with A10 or lack of production equipment for dual camera.

But still I cannot beleave, that Apple did not plan their production well. I'm from 2nd wave country, I preordered my iP7+ 128GB Mate black 8.9. already at Apple Premium Reseller (as we do not have regular Apple Store here, except Online Store). As I know, none of the 2nd wave countries received any Plus version.

So does any one know real reason for this epic fail?

Apple does this on Purpose year after year to create Hype. ie "OMG Apple ran out of 7 Plus !!"

it creates news and hype, its like opening a New restaurant, and theres no line or interest, put if you pay a PR Firm they will hire and create a Crowd pf people to go eat at the restaurant. Now theres a line of of 20 people waiting outside that draws attention.

This is all 1st year Marketing school stuff.

Also this year More than last there is a MArginal and valid reason to show off and buy a 7 Plus, the 6s Plus is indistingiushable from the 6 Plus, But now People can flaunt their new 2 Camera Gadget.
 
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Ronnoco

macrumors 68030
Oct 16, 2007
2,568
521
United States of America
Didn't they go a week early this year to try and take advantage of the exploding S7's? That right there would cause shortages from the factory as there was one less week to manufacture before preorder. Right idea, wrong implementation. They also shorted the carriers do avoid the class action from the IUP people they screwed over. This caused even more shortages. All in all a giant cluster ****.
 

Newtons Apple

Suspended
Mar 12, 2014
22,764
14,917
Jacksonville, Florida
As I read a lot of discussions already I did not found any reason, why Apple is not able to fullfil orders and pre-orders. There was many opinions like, they did not know there will be so high demand, marketing strategy, issue with shipping company, relocation of current production line, quality issue with A10 or lack of production equipment for dual camera.

But still I cannot beleave, that Apple did not plan their production well. I'm from 2nd wave country, I preordered my iP7+ 128GB Mate black 8.9. already at Apple Premium Reseller (as we do not have regular Apple Store here, except Online Store). As I know, none of the 2nd wave countries received any Plus version.

So does any one know real reason for this epic fail?
Is this your first introduction or what?
 
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kerrikins

macrumors 65816
Sep 22, 2012
1,195
424
Didn't they go a week early this year to try and take advantage of the exploding S7's? That right there would cause shortages from the factory as there was one less week to manufacture before preorder. Right idea, wrong implementation. They also shorted the carriers do avoid the class action from the IUP people they screwed over. This caused even more shortages. All in all a giant cluster ****.
No, their timing is the same as every other year. What might have happened is that they didn't anticipate people going for the 7+ more than the regular 7, or might have a bit of an uptick due to the issues with the Note 7.
 
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Ronnoco

macrumors 68030
Oct 16, 2007
2,568
521
United States of America
No, their timing is the same as every other year. What might have happened is that they didn't anticipate people going for the 7+ more than the regular 7, or might have a bit of an uptick due to the issues with the Note 7.
Really? I don't remember too many preorders earlier than September 9th since they moved it to the later part of the year. I could be wrong of course, but this year seemed a week or so earlier than previous preorders.
 
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kerrikins

macrumors 65816
Sep 22, 2012
1,195
424
Really? I don't remember too many preorders earlier than September 9th since they moved it to the later part of the year. I could be wrong of course, but this year seemed a week or so earlier than previous preorders.
It's been the second Friday of September for the last three years, so I don't see any difference.
 

Ronnoco

macrumors 68030
Oct 16, 2007
2,568
521
United States of America
It's been the second Friday of September for the last three years, so I don't see any difference.
Do you remember a preorder earlier than September 9th. Still seeems a bit early.
Here are the release dates since the beginning:
Release date
September 16th is the earliest September date ever.
 

AppleRobert

macrumors 603
Nov 12, 2012
5,637
1,099
They are out there but it does not help when Apple stores don't limit what an individual can buy as a walk in when the product is scarce.

One woman had a list the other day and spent ten minutes with the store rep in front of the store and ended up cleaning that store out. First come first served is ridiculous in this case, each individual should be there if they want to purchase one to stop that nonsense, what she did should not be allowed.
 

ValiumEater

macrumors regular
Dec 14, 2015
113
129
Poor planning on Apple's part. I used to work for Apple during the Jobs years and supply was rarely a problem. I've got to my local store twice now with the promise of a phone and they didn''t have any available. Someone done messed up.
 
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kerrikins

macrumors 65816
Sep 22, 2012
1,195
424
Do you remember a preorder earlier than September 9th. Still seeems a bit early.
Here are the release dates since the beginning:
Release date
September 16th is the earliest September date ever.
I feel like you're shifting your argument, you started off talking about pre-orders and now you're talking about the release date. If anything having two weeks of pre-orders just stacks up demand even higher for that first week, whereas only having a week lowers it. There doesn't seem to be any evidence that they've moved things up, if they'd done that then they would have bumped up their announcement and pre-orders as well.
 
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Harmonious Zen

macrumors 6502a
May 18, 2013
623
238
Apple does this on Purpose year after year to create Hype. ie "OMG Apple ran out of 7 Plus !!"

it creates news and hype, its like opening a New restaurant, and theres no line or interest, put if you pay a PR Firm they will hire and create a Crowd pf people to go eat at the restaurant. Now theres a line of of 20 people waiting outside that draws attention.

This is all 1st year Marketing school stuff.

Also this year More than last there is a MArginal and valid reason to show off and buy a 7 Plus, the 6s Plus is indistingiushable from the 6 Plus, But now People can flaunt their new 2 Camera Gadget.
1st year marketing school stuff eh? And where are you in the curriculum? Is it not conceivable that demand outstripped supply? Is it also not conceivable that during this time when Samsungs are getting horrible press that it's in Apple'a best interest to get as many iPhones into people's hands as possible? Purposely limiting supply when your primary competitor is down and hurt strikes me as an insanely stupid business move.
 
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lordofthereef

macrumors G5
Nov 29, 2011
12,867
3,405
Boston, MA
I don't know hey "supply outweighs demand every year" is really able to sum up a situation where, by almost all accounts, the gloss device wasn't even available for launch day.

I also can't remember a time when Apple announced they wouldn't have their new phone, at all, on launch day.

I'm not here to point fingers ornssy that Apple failed or doesn't know what they're doing or whatever. But this launch was different than all others I've experienced. And I've been through them all (except the first I guess, got that about four months later).
 
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Ronnoco

macrumors 68030
Oct 16, 2007
2,568
521
United States of America
I feel like you're shifting your argument, you started off talking about pre-orders and now you're talking about the release date. If anything having two weeks of pre-orders just stacks up demand even higher for that first week, whereas only having a week lowers it. There doesn't seem to be any evidence that they've moved things up, if they'd done that then they would have bumped up their announcement and pre-orders as well.
Aren't preorders always a week before launch? I'm not sure what point you're trying to make. If the release date is early, so will the preorder date be.
 

phpmaven

macrumors 68040
Jun 12, 2009
3,374
440
San Clemente, CA USA
Apple does this on Purpose year after year to create Hype. ie "OMG Apple ran out of 7 Plus !!"

it creates news and hype, its like opening a New restaurant, and theres no line or interest, put if you pay a PR Firm they will hire and create a Crowd pf people to go eat at the restaurant. Now theres a line of of 20 people waiting outside that draws attention.

This is all 1st year Marketing school stuff.

Also this year More than last there is a MArginal and valid reason to show off and buy a 7 Plus, the 6s Plus is indistingiushable from the 6 Plus, But now People can flaunt their new 2 Camera Gadget.
It's still amazes me how many people keep spouting this nonsense. :rolleyes:
 

DVDxR

macrumors regular
Jun 18, 2009
171
21
Is this your first introduction or what?
No kidding. Every year basically the same things happen, the same topics get posted, the same gripes get... griped? I feel like there should be a "Is this your first iPhone launch? Here's what to expect!" video pinned to the top of every Apple news site when the announcement invites are sent out to journalists.
 

normanfox

macrumors 6502a
Feb 9, 2014
685
288
this is similar to bank and its cash. on typical day, a bank has enough cash for say 100 people withdrawals. if there is a news one day that spreads panic, thousand of people come to the bank and withdraw on the same day. there are not enough cash.

you might ask that apple anticipates this date, and it should make enough iphone for everyone. let's say there are 10 factories that can produce 100 thousands phone a day. this satisfies a typical day demand. but on launch day, the demand is say 1 million phones. This requires 100 factories. well, apple can build 100 factories needed for the launch day but after that, what do the other 90 factories do? sitting idle and costing them money for machinery and human resources.

you might ask that apple can make new iphone way ahead say 6 months ahead of the launch day. these new iphones sit there to wait for launch day, costing them ton of money for 6 months. not a good business.

we are just typical consumers, and we think making phone is so simple. but this is a every complex process involving hundreds of components from several hundred vendors. it takes alot to coordinate all of supply vendors, manufacturing, and logistic processes.
 

kerrikins

macrumors 65816
Sep 22, 2012
1,195
424
Aren't preorders always a week before launch? I'm not sure what point you're trying to make. If the release date is early, so will the preorder date be.
You were arguing that Apple jumped the gun and released the phone early. I'm saying no, because pre-orders and the announcement were at around the same time as they've done every year. You can't go by the date alone, you have to look at when it is in the month - second Friday in September, just like it's been dating back to the launch of the 5.
 

normanfox

macrumors 6502a
Feb 9, 2014
685
288
Samsung sells more than Apple and they don't have supply issues.
yes, over a long period of time with huge discount. but on launch day, there are no line of people waiting and wanting Galaxy at the same time around the world.
[doublepost=1474843230][/doublepost]
No kidding. Every year basically the same things happen, the same topics get posted, the same gripes get... griped? I feel like there should be a "Is this your first iPhone launch? Here's what to expect!" video pinned to the top of every Apple news site when the announcement invites are sent out to journalists.

Apple is the victim of their own success. iphone is too popular around the world. what can they do when people line up a week ahead just to buy a phone?
 
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mjb59463

macrumors 6502
Jan 10, 2012
368
125
IMO there are two possibilities:

1. Apple is purposefully restricting supply in order to create demand. (Yes, artificial scarcity is a real concept and does occur)

2. Demand has actually outpaced the capabilities of the supply chain.

#2 is the most likely, as Apple doesn't need to create demand for the iPhone because it exists already thanks to the previous iterations of iPhones. The only supply restriction that they face is the limits of their supply chain.