Is anyone who's NOT subscribed to Apple Music really going to pay $9.99 to listen to an exclusive song/album? What's the point? Oh, I know...so the record labels can get more money from Apple. Not sure if the artist actually sees any of that "exclusivity money", but in the end, it's the fans who lose.
Personally, I don't care one way or the other about Lady Gaga, but it's just the principle. I have enough things to worry about already...needing yet another music subscription shouldn't be one of them.
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Because they are no better than other products, they have failed.