Why do all the LASIK centers market themselves like they're selling a car or fast food? The reason I ask is I'm researching LASIK options and I really want a great option. Hearing jingles on the radio or seeing billboards on the highway does not enforce the credibility of the institute in my opinion. Because of that it's been really hard shopping around for a great facility. I could care less if they were offering "affordable" options either, these are my eyes for pete's sake! Anyway, how does one go about looking for credible and top-notch facilities? How do you decide which one to go with? I live in the Kansas City area if anyone knows and can recommend a doc here.