When they started doing those Jony Ive videos 10 years ago I really liked them. But the latest ones just seem so full of marketing spin that it just isn't funny anymore.
"The new MacBook Pro combines the fundamental qualities of an ultraportable device with uncompromising performance. With our new design, the product's overall volume has been reduced dramatically. This results in an extremely purposeful and powerful creative tool."
So really... the performance is uncompromising? You didn't have to make a single design trade-off where you may have slightly reduced the performance to keep heat and battery usage under control? Also, reducing the volume of the machine results in a powerful creative tool? Like, not even "in spite of the smaller volume it's still powerful", but really the reduction in volume causes the powerfulness? Man, things must be nice up on planet Jony.
I understand that they want to go for ultra-slim, ultra-portable for the consumer space. But I really don't understand why even for pro machines that are going to be used on the same desk for 90% of their lifecycle, they still insist on going all-in on this slimness fetish.
</rant>
"The new MacBook Pro combines the fundamental qualities of an ultraportable device with uncompromising performance. With our new design, the product's overall volume has been reduced dramatically. This results in an extremely purposeful and powerful creative tool."
So really... the performance is uncompromising? You didn't have to make a single design trade-off where you may have slightly reduced the performance to keep heat and battery usage under control? Also, reducing the volume of the machine results in a powerful creative tool? Like, not even "in spite of the smaller volume it's still powerful", but really the reduction in volume causes the powerfulness? Man, things must be nice up on planet Jony.
I understand that they want to go for ultra-slim, ultra-portable for the consumer space. But I really don't understand why even for pro machines that are going to be used on the same desk for 90% of their lifecycle, they still insist on going all-in on this slimness fetish.
</rant>