Few things... First, this has been the most bungled release of an app I have ever seen. I purchased the original app a few weeks before they announced this Pro version, and like many other users was miffed with the way developers were handling this upgrade, because let's face it that's what it is. It isn't a new app from the users point of view, it's the old app with icons instead of rows. There was then a series of blog posts that tried to fix the PR mess, and they just ended up causing a bigger one.
That said, I'm a fan of App Cubby, and I don't think there was any malicious intent here, I just think they put zero thought into the way they were going to release this upgrade, and were then left trying to dig themselves out of a hole... so I ended up upgrading anyway.
On to the usefulness of the app. The video really doesn't do justice to what the app is capable of. Here's a few things I have set up, to illustrate how I use it. I also think the name can confuse people, this app isn't just an extension of the dock so you can open up apps. Yes, it does that, but it's more about getting to specific actions and shortcuts to certain parts of apps faster.
Contacts Group - The video actually deals with this nicely. There aren't many times I'm in the Messages & Phone app when I'm not trying to send a text to a specific person or making a phone call. Keeping them in the dock, or outside of a folder on the home screen is, IMO, a waste of space. I've set up a Contacts group with a Dial Pad, New Message, and various Call Contact x, Text Contact x shortcuts. The way groups work is you tap and hold on the group in the main screen and swipe to the appropriate shortcut.
Movies - I'm a movie junkie, and there are various things I do on my phone on a regular basis involved in this. Three of the main ones are searching Roger Ebert's site (not for his "reviews" but for recommendations), Checking into Trakt (GetGlue like site dedicated to Movies & TV), and searching IMDb. So again, I created a Movies group. IMDb is a supported app, so that shortcut was straightforward, but Trakt & Ebert's site are not. This is where custome searches come in, you can add custom bookmarks, but automatically append text to them. For example:
- Go to Ebert's site, run a test search, and retrieve the URL for the results page, which is:
http://rogerebert.suntimes.com/section/bossv2?q=TEST
- Create a new Bookmark Shortcut, name it however you please, and add that URL minus the TEST part, then click the Input Prompt button, and select Keyboard.
- The result is when I swipe to the Search Ebert shortcut, I'm presented with a blank text box (the appended search URL is hidden) & keyboard within Launch Center Pro, I type my search, Safari launches and I'm given the results. This is much faster than launching Safari (I apologize if my impatience is ruining society), finding bookmark, clicking search field, etc. It also means I don't have to have an Ebert bookmark on my home screen or dock.
- I did the same with Trakt to make Check-Ins easier.
OmniFocus - I'm using the append text method I mentioned above to name common actions I add to OmniFocus. For example if someone suggests an album to listen to I have an Add Music action, which adds "Listen to " before anything I type. It's also a benefit to do it this way because you don't have to wait for OF to launch to enter your task, you enter the task in LCP, and just click save when OF gets around to opening.
Translations - A few people I follow on Twitter sometimes post tweets in French, I can simply copy the tweet from my Twitter app to the clipboard, jump to LCP, click my iTranslate action and iTranslate opens with a translation for whatever was in the clipboard.
I don't see this app as a major time saver, although not having to wait on apps to load before typing in my search is nice (I'd much rather the wait occur after I've typed my search), what it is a great utility for common tasks & a space saver. You don't have to keep apps your only using for searching specific things, like IMDb on your first homescreen. Apps like that can be shoved in a folder, and forgotten about. The action you want to complete is always readily available in your dock.
I'd be interested in finding out how others are using the app as well, because I've only started playing with it.