Launch date possibly fixed, but initial supply may be low

Discussion in 'iPhone' started by kevinwiz, Jun 2, 2007.

  1. kevinwiz macrumors regular

    Feb 1, 2007
    edit: engadget is also confirming the june 29
    Take this one with a grain of salt, but we have it from a source that works in television who tells us that Apple's next round of iPhone commercials (three different spots) have been submitted for airtime, and at least one prominently features the magic number: release date on June 29th. (For the record, we've already heard rumors about it being on the 11th, 15th, 20th, and just about every other date in June.) That's all well and good, but there are some bits that make this especially sticky. Namely, these commercials are supposed to begin running next week -- that's before WWDC, when we were all hoping Steve would announce the iPhone date; however, the iPhone commercial(s) which actually feature the date might air after June 11th, so maybe that part is still alright. Also, the date of June 29th -- while still technically "late June" -- lands on Friday, and Apple is known for launching most of its products on Tuesdays. So hey, if it turns out to be June 29th, great -- but if not, don't say we didn't warn ya.

    According to AppleInsider, the iPhone may not be released until later this month. Also, a report filed by Merrill Lynch states that the iPhone may not be seen in high volumes until later this year.

    The report from Merrill Lynch states that monthly shipments of the iPhone will only amount to 200,000-300,000 initially, and will ramp up to around a million units by the end of this year. If this is true, we may see the same camping outside stores for days that happened with the Wii happen with the iPhone. Personally, I would find it much more fun to camp out for one of these than waiting for a UPS man to show up at the house.

    Appleinsider is also reporting on a tip they've received regarding the iPhone's release date. In the past few weeks, we've heard claims that just about every date in June will be the actual date, but according to Appleinsider, it may be one of the last days in June. Their contact states that the 29th is being passed around at some Apple stores as being the big day, although retail employees are rarely informed about such things.

    It's possible, I suppose, although it might not go over too well with the masses of rabid iFans waiting to get their hands on this year's hottest phone.
  2. mashinhead macrumors 68030

    Oct 7, 2003
    great :rolleyes:
  3. fishkorp macrumors 68020


    Apr 10, 2006
    Ellicott City, MD
    I think the 29th is a very believable date. They said "late June" and it doesn't get much later than that (since the 30th is a Saturday).

    As for the number of units, that also makes sense if what other reports said are correct. If the figure of ~40 units per store is correct and only ~2000 stores getting them, that's under 100,000 iPhones.
  4. /dev/toaster macrumors 68020


    Feb 23, 2006
    San Francisco, CA
    I don't trust anything coming from that site. But, beyond that .. we know initial numbers will be low. They got FCC approval not too long ago, how quickly can they churn out the units. I don't think Apple would take the risk of producing units until they got approval.

    200k - 300k units sounds reasonable. I am guessing the release will be closer towards the end of the month. I just hope we have a release date on Tuesday.

    I honestly can't see wide spread camping in front of stores. Few reasons here.

    1) There is a contract, little harder to just purchase then a console for example.
    2) The PS3 launch left a very bad taste in many retailers mouths, it also came with some really bad press about people getting shot and/or mugged for the damn thing.

    I think its also going to depend a lot on what the release date is, and how far out it is. The further out it is when announced, the greater chance of camping. Few people just wake up and say, I am going to go camp for x starting now. Its typically planned. I had friends planning for 2 - 3 weeks to camp the PS3.

    I am fairly confident there will be camping, but how wide spread is the big question.

    Oh well, I hope they announce a release date during the keynotes this week. Otherwise, its really going to drive me nuts.
  5. wHo_tHe macrumors regular

    Jan 2, 2002
    :: :: All bay, all day.
    Take it for what it's worth, but I was told by a Cingular employee yesterday that they are expecting only 15-20 per store for the initial release. :(
  6. MacbookSwitcher macrumors 6502


    Mar 13, 2007
    A Cingular rep told me a few days ago they were getting them on June 29th.
  7. /dev/toaster macrumors 68020


    Feb 23, 2006
    San Francisco, CA
    Pretty much anything a Cingular or AT&T rep says is a pure guess. They don't know anymore then we do honestly.

    You can really see this when you call 5 times, and get 3 different answers. Lets also not forget that this is a highly anticipated release, so information is more guarded then usual.

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