Lead Creative Best Known for Spike Jonze HomePod Video Leaves Apple's Ad Agency

[MacRumors]

Marketing creative Arnau Bosch Vergés, best known for the Spike Jonze-directed HomePod commercial "Welcome Home," is leaving Apple's ad agency TBWA\Media Arts Lab.

According to the The Drum, which broke the news, Vergés is departing to focus on SoundStorming, a social media platform he founded for musicians.

"After working for such a huge brand that means so much to culture with amazing talented people like Spike Jonze, you're spoiled," Bosch told The Drum. "You ask yourself, where am I going after this?

"I think if I really want to push for something different and try to discover what's going to be next, now is the best time ever, now Apple is at its peak."

Vergés HomePod ad, which used real-world effects where CGI would usually figure, won several industry awards last year, including one at Cannes Film Festival.

The lead creative's exit follows Apple's recent hire of Nick Law, a marketing executive who previously served as chief creative officer at Publicis Groupe.

Article Link: Lead Creative Best Known for Spike Jonze HomePod Video Leaves Apple's Ad Agency

 

[d5aqoëp]

What’s with Apple and mass employee exodus?

 

[maflynn]

What’s with Apple and mass employee exodus?

What mass exodus? Besides Its not apple - the article states: "is leaving Apple's ad agency TBWA\Media Arts Lab."

 

[d5aqoëp]

What mass exodus? Besides Its not apple - the article states: "is leaving Apple's ad agency TBWA\Media Arts Lab."

Jon Ive, Angela Arhendts and Arnau. Some leading positions vacated in past few months.

 

[OriginalMacRat]

What’s with Apple and mass employee exodus?

There are ongoing budget cuts and layoffs. The company is in a complete panic after the iPhone and Mac sales started declining.

 

[maflynn]

Jon Ive, Angela Arhendts and Arnau. Some leading positions vacated in past few months.

Three people amongst thousands upon thousands. I'm still not seeing the mass part of the exodus

 

[sydneysider88]

This (along with iPhone X) are the best ads Apple has made since the Jobs/in-house era.
[doublepost=1562067214][/doublepost]

Three people amongst thousands upon thousands. I'm still not seeing the mass part of the exodus

Don’t forget the 4 key industrial designers, and the 200 engineers on the car project.

 

[maflynn]

and the 200 engineers on the car project.

Apple laid those poor folks off. Maybe its my understanding but a mass exodus is when people leave a company, not laid off. I'm not trying to split hairs but merely state that one person who works for an ad agency and not apple (AFAIK) does not constitute a mass exodus, even when you consider Ive, Arhendts and Arnau.

 

[apolloa]

What’s with Apple and mass employee exodus?

This person doesn’t work for Apple and never has, they work for the ad agency Apple had make some of its adverts...

 

[JetTester]

Natural attrition. If it was related to another huge company, like Exxon for example, that wasn’t scrutinized down to the last micron, nobody would notice.

 

[bigboyz12000]

Marketing creative Arnau Bosch Vergés, best known for the Spike Jonze-directed HomePod commercial "Welcome Home," is leaving Apple's ad agency TBWA\Media Arts Lab.

According to the The Drum, which broke the news, Vergés is departing to focus on SoundStorming, a social media platform he founded for musicians.
Vergés HomePod ad, which used real-world effects where CGI would usually figure, won several industry awards last year, including one at Cannes Film Festival.

The lead creative's exit follows Apple's recent hire of Nick Law, a marketing executive who previously served as chief creative officer at Publicis Groupe.

Article Link: Lead Creative Best Known for Spike Jonze HomePod Video Leaves Apple's Ad Agency

I like that this person is not comfortable and is always seeking a challenge. Great creativity. Apple will be fine as there are many under its spell including me :]

 

[SkippyThorson]

There are ongoing budget cuts and layoffs. The company is in a complete panic after the iPhone and Mac sales started declining.

Absolutely not true; and if ironic or sarcastic I'm not sensing either one.

If attempting to be genuine; provide source material.

 

[jazstudio]

What’s with Apple and mass employee exodus?

It's the ad agency. Apple has used them for years but Apple doesn't own the agency.

 

[newyorksole]

Natural attrition. If it was related to another huge company, like Exxon for example, that wasn’t scrutinized down to the last micron, nobody would notice.

Ugh thank you. Reading this comments is exhausting haha. People really think Apple is doomed.

Last time I checked they still have thousands upon thousands of employees and are still making billions in profit every quarter.

Apple Stores still busy....

 

[decypher44]

I heard Tim Cook’s paperboy is leaving to follow his dreams by joining the Pizza Hut family. It is rumored that his little brother, Billy, will be stepping in to fill his shoes. Best of luck to both!

 

[thisisnotmyname]

Spike Jonze does what Spike Jonze does and creates a great video, Arnau Bosch Verges gets called a genius for making an outsourcing decision

 

[Jimmy James]

What’s with Apple and mass employee exodus?

Jon Ive, Angela Arhendts and Arnau. Some leading positions vacated in past few months.

There are ongoing budget cuts and layoffs. The company is in a complete panic after the iPhone and Mac sales started declining.

Three people amongst thousands upon thousands. I'm still not seeing the mass part of the exodus

Natural attrition. If it was related to another huge company, like Exxon for example, that wasn’t scrutinized down to the last micron, nobody would notice.

Posts on the first page that don’t appear to grasp that this isn’t an Apple employee.

 

[Kabeyun]

What’s with Apple and mass employee exodus?

Read even the headline again. This is someone who left an ad agency, not Apple.

 

[Angelo36]

won several industry awards last year, including one at Cannes Film Festival.


Article Link: Lead Creative Best Known for Spike Jonze HomePod Video Leaves Apple's Ad Agency

Its Cannes Lion Advertising Festival...not Film Festival.

 

[newyorksole]

Posts on the first page that don’t appear to grasp that this isn’t an Apple employee.

How don’t I grasp that it’s not an Apple employee? Other people also understand that it’s not an Apple employee, but are still bringing up other Apple employees... Which is what I’m referring to.

Don’t include me in that post.

 

[44267547]

I remember the HomePod launch video with this advertisement, it was pretty clever and intricate how it was executed. But someone leaving, really isn’t that uncommon, Apples marketing is fairly diverse and they'll recruit someone else in the future for other projects.

 

[Jimmy James]

How don’t I grasp that it’s not an Apple employee? Other people also understand that it’s not an Apple employee, but are still bringing up other Apple employees... Which is what I’m referring to.

Don’t include me in that post.

Removed. There you go.

 

[applesed]

I’m growing more confident that there will be an updated non touchbar option to the MacBook Pro, since this time last week.

 

[ipedro]

This ranks at the top of my favourite Apple ads of all time. Seriously well done, conveyed the mood of owning a fantastic sounding speaker that works with Siri and ultimately, led me to giving HomePod a try even though originally I wasn't that interested.

 

[ErikGrim]

WTH is SoundStorming? Not available outside the US, the screen shots look like hot garbage and the concept seems to be what if voice memos had sharing? Also everyone listed as part of the company is only an "advisor"?

Good luck I guess?