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I wonder why Apple didn't just made the USB Type C ports compatible with the USB-IF Power Delivery 3.1 standard for device charging. That way, the USB ports can charge at around 45 watts rate for this new low-cost MacBook.
 
If I have to see "fun colors" one more time...

How about "Breakthrough color technology"?

(asking for a friend)

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Jesus Christ 'Neo'? Can someone in marketing have an original thought for once?
Maybe let a non-boomer come up with the names. This was a hip name 20 years ago.
There are so many better directions to go in. Perhaps borrow from apple varieties. That is where they got Macintosh from. Or go back in the history of Apple and revive iBook?
Macbook jr works. It places it as a 'less than' product, but still in the same lineage.
Neo just makes me think of card based animated TV series.
 
Jesus Christ 'Neo'? Can someone in marketing have an original thought for once?
Maybe let a non-boomer come up with the names. This was a hip name 20 years ago.
There are so many better directions to go in. Perhaps borrow from apple varieties. That is where they got Macintosh from. Or go back in the history of Apple and revive iBook?
Macbook jr works. It places it as a 'less than' product, but still in the same lineage.
Neo just makes me think of card based animated TV series.

I can just see Phil Schiller in the brainstorming session.... doin' some "spit ballin" on "hip names", as only a 65 year old can do.
 
Genuine question ,

I may be wrong but it would seem the performance gap between the base 13" macbook air with an M5 (and more storage and ram) vs an iphone CPU in these would need the price to be substantially less to go with this instead.

Not knocking the idea of this for those who want it , just seems 599 vs 899 seems a small gap in price for a huge gap in performance.

(or maybe the eductation discount for these would be 499 ?)
 
There must be quite the power struggle inside Apple these days. The same company will release this product, a cheap MacBook, that has absolutely everything a MacBook user needs except the extreme horsepower of the higher end chips (which the target user doesn't need anyway)....and they will also release an expensive iPad Pro with a supercharged chip that no one can do anything with.
I’d guess not. Unit sales of iPads have been double and sometimes triple of Macs for years. Everyone internal knows that the iPhone and iPad brings in the money to keep the lights on (with their App Store and services revenues) and the Mac is still needed to develop apps for those. If they can sell an additional few million Macs to folks that aren’t iPhone or iPad developers, they’re not against pulling in those revenues. 🙂 But, their purpose inside Apple is likely as platforms to develop content for the popular devices.
 
Seeing these specs and what they did with the Airs today (and the Pros IIRC) makes me think there's a decent chance this ships with more than 8 GB of RAM. As long as it's significantly smaller/ lighter than the Air, I'm buying one regardless, but it would be nice to see 12 or even 16 GB of RAM, even if it's an upgrade.
 
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With the Air bumping up to $1099. I'd be *really* surprised (read: shocked) if the Neo came in at $599. It's gonna be $699 or $799. The former would be fine, the latter would be disappointing.

Would be happy to be wrong about this.
Yeah. I thought from beginning they’re off for thinking $599. Maybe on sale from retailers for Black Friday?
 
This sounds like an upgrade to my 12-inch MacBook from 2017 (that I bought in 2020/2021) already.
 
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