Who did Apple say is the “target” for this rumoured product?You still aren't the target.
Who did Apple say is the “target” for this rumoured product?You still aren't the target.
You think gaming and creative projects are edge cases? Right….
The mass market buy a ton of external HDDs because they want and need the extra capacity. “Offering” (read - not forcing) the option of more storage space enables the end user to buy that storage directly from Apple. That in itself ‘could’ prove financially beneficial to Apple by controlling that buyer decision and directing their funds to Apple instead of a third party.
I believe Apple could charge whatever price they want. End users then have an option of buying a product with the storage they want or need for their laptop.Gamers and creative professionals know better than to buy an A18 Pro MacBook. It's the same reason why they don't buy iPhone 16e and demand 2TB storage. It's the wrong tool for the job.
What you still don't get is Apple charges $400 for 1TB of extra storage. Low-cost MacBook customers aren't willing to pay Apple storage prices. You make it sound like Apple is charging $100 and SanDisk is charging $100, so why not pay Apple? That's not what's happening in the real world.
The problem with the M1 Air is that it wasn't cost optimized at all.
There's a lot of low hanging fruit:
- A18 Pro die is 10-15% smaller than M1
- Single LPDDR5X 8GB chip (instead of 4GB pair)
- Single 256GB NAND chip (compared to 2 x 128GB for M1)
- Smaller Whr battery
- 20W power adapter included (instead of 30W)
- Chassis cost savings (e.g. less milling steps because of fewer standoffs, fewer drilled speaker grille holes, no drilling for 3.5mm headphone jack)
- No True Tone display or backlit keyboard
- No ambient light sensor required
- Margin lovers 512GB storage option
if you buy the $20 dongle.This will come with a 3.5mm headphone jack
Of course they are. Regular people use entry-level laptops for web, email, light business use and maybe some photo management.You think gaming and creative projects are edge cases? Right….
No, they do not. Normal people don’t buy external HDDs at all. They use their phones and laptops until the drives get full, and then they buy new ones that only have more space because the industry now provides more at the entry-level price.The mass market buy a ton of external HDDs because they want and need the extra capacity.
That’s my thinking.I'm only surprised by the "No N1 chip".
Isn't that supposed to be cheaper for Apple?
You’re crazy if you think subsidized education centers have money to spare.I would imagine education centres would rather offer these to their pupils rather than ipads of chrome books , they would no doubt get hefty discount on bulk buys and parents would rather pay towards apple products and try to get them away from tablets, there will definitely be a big enough market in schools , colleges and universities plus a lot of parents will want their kids to step up to keyboard, for s lot of everyday use as huge % never really do anything the potential their ipads can , video editing, photo editing ect , price will come down eventually also, kids might feel a little more grown up going to secondary or high school with these .
That’s my thinking.I'm only surprised by the "No N1 chip".
Isn't that supposed to be cheaper for Apple?
It is possible that the N1 chip is cheaper than the chipset that Apple has been using for their other Macs but that the Mediatek chipset could still be cheaper than the N1 just due to it being produced in large volumes for use in many other devices. Since Apple is looking at any way it can to reduce the price of this new MacBook, that Mediatek chip might be just enough cheaper to justify it.If Apple doesn't use their N1 chip in this that means it either has a higher marginal cost of production than the per-unit pricing on MediaTek's chip or there's some really bad cost accounting going on at Apple. Or Apple has a minimum purchase contract with MediaTek and needs to fulfill its obligations...
Is the N1 more 'full-featured'? Not supporting wifi-7 would be a way to demonstrate differences in tiers of laptops..It is possible that the N1 chip is cheaper than the chipset that Apple has been using for their other Macs but that the Mediatek chipset could still be cheaper than the N1 just due to it being produced in large volumes for use in many other devices. Since Apple is looking at any way it can to reduce the price of this new MacBook, that Mediatek chip might be just enough cheaper to justify it.
Or maybe its production has already reached max capacity.If Apple doesn't use their N1 chip in this that means it either has a higher marginal cost of production than the per-unit pricing on MediaTek's chip or there's some really bad cost accounting going on at Apple. Or Apple has a minimum purchase contract with MediaTek and needs to fulfill its obligations...
My 2016 12" is at 65% original capacity. Still enough most of the time, but it doesn't like cold temperatures. I was briefly excited a few minutes ago when I went to Apple.com and found the Mac section shut down as often is the case with new hardware. Then I realized that I was in Safari, where many sites are broken, and so was Apple! I use Chrome and Firefox for most sites these days. Old forums seem to be the exception and I still use Safari for MacRumors.My 2017 12" rMB i5 is slowing down and the battery life is poor so it's time to replace her with the new budget A18 Macbook.
Have travelled the world with my 12" rMB for almost 10 years and it still works which means the new budget A18 Macbook should last as long because of the decrease in heating!
Or maybe its production has already reached max capacity.
Lenovo been running the 360° hinge game for a while and it's been working well for them.That 360 hinge is going to be costly and trouble-prone. It doesn’t fit into to market for this low cost device.
My Acer Chromebook with touchscreen opens up all the way till the screen becomes a tablet (almost 360 degrees).Has it? I have never once seen a 360° hinge laptop in the field.