I was one of those people who was wildly excited about the Apple Watch. My confirmation e-mail was timed within the first minute and I got delivery on the 24th. A week later I sent it back. This morning I've ordered another. I think I made two mistakes. First, I didn't find a way of using the watch that worked for me. I fell into the trap of thinking "because the watch has X function, I must use that function". So I made the watch face incredibly busy and complicated. This made it difficult to read, especially under the pressure of knowing that in a few seconds it's going to go blank. I also filled the glances with apps that I thought I might - or should - use. I was endlessly - and pointlessly - checking things. The notifications became a burden. My iPhone would make noises, my watch would make noises and vibrate: it was like being endlessly pestered by an irritating child. Second, I bought the wrong one. I bought the 42mm SS WSB. I thought the black/white combo would look striking. But it never really worked for me. The sports band felt great to the touch, but ended up looking cheap. I did think about getting another band but the delivery dates put me off. Last night I browsed the "show off your watch" thread. Some of them were really striking. The one that got me the most was the 42mm SS BSB. It looked really classy, in a way that white just doesn't. And on Apple's own website, they've chosen a very simple - and elegant - watchface. Instantly readable and no complications. So I've ordered one. Delivery estimate: end of June, beginning of July.