I'm just wondering what features an iTV would have. Here's my guess: 1) OLED screen or better. 2) Internet. For iTunes, Netflix, etc. 3) Cable/satellite activation. So if you don't have TV service, the iTV will automatically present a "TV Activation Assistant." Using the Activation Assistant, you can set up an account with any cable or satellite TV provider that serves your area or add a TV package to your existing account. If you need a technician to connect your TV to the TV provider, the iTV will allow you to select a date and tiem for the technician to visit your house or business.