Hello tim, Amazing work with the watch last morning. It made every other smart watch look ugly and old fashioned. Even before the launch I always knew from the heart that if anyone is going to get it right, it's Apple. We will be getting to use them in 2015, but till then I have a few tips which may help improve the product and take it to a whole new level. I am a hardcore apple fan, so please try to understand. I'm sure a $500B company must have thought all the things I'm going to say but in case you'll haven't, then it might help. 1. Design- amazing design. No need to change it. 2. Software- kicks every other smartwatch in the face. The home screen is very beautiful and easy to use, but what would be easier is, that, instead of keeping the home screen as a mesh of apps(we need to scroll up and down alms left and right to access our apps) use the same layout of the home screen but keep pages like we have in iOS, just swipe left or right to access the apps. It's easier that way.. The same home screen layout But instead of scrolling up, down left right, it should be just left or right. Using the digital crown, we could zoom in and out of the screen just like we do now, but if we tap an app that's on another page, it should take us to that page and should show all apps in that page with the same layout. 2. 3 editions- You may have something in mind when you decided to have 3 editions of the watch, watch, sports, and edition. But I think that this is not "Apple style" of selling their products. Apple always focuses on what it does best and not different products of similar type, just 1 or two in its category, with this being said, instead of keeping watch, and edition, it would be easier for us to choose between only 2 , watch, and sports since the watch and watch edition will be the same, so we will have 2 gold and a stainless steel and space black option for the normal and aluminum and space grey option with sports( p.s in my opinion instead of 4 options just add 2 gold options for watch and the current offering in sports). I'm saying this only because it's easier for you to manufacture less variety of products and selling more products just like you always do best. 3. The straps- I appreciate that you have given an amazing range if choice. You must have something in mind for this too, but it's beyond my logic. Why would apple create SO MANY straps when it could make 2-3 straps in each category and leave the rest to other manufactures to make as accessories, that way you could have a variety of accessory straps and you could save on your costs for ALL THE straps you currently offer. I know you'll must have thought about this too, but i just don't get it. 4. Apples biggest step with iTunes and iPod was offering a windows version. Steve jobs always said that to make a product truly easy to use, you must limit what it can do, and I think this would really apply to the watch. I have 3 ideas for this itself. i) since the watch is extremely custimisable software wise, I suggest that instead of adding customizing functionality on the watch itself, you should allow it to change it's look via a the iphone or iPad or iPod touch. What I am trying to say that, adding a theme like astronomy or solar system, which we currently do from the watch, it makes more sense in doing the same thing on a big screen which is your idevices. By doing that, you remove the painful task of doing this job on a small screen and shift it to a big screen. ii) to do the above change you should develop an app on the App Store which allows the watch to seamlessly sync with the watch. So any changes you make on the layout or theme on the app on the ios device, the same change should be affected and seen on the watch. So for eg, you want to change the theme and add a photo to your theme, instead of doing it from the watch, open the app on the ios device, there you will get the option to change the look of the watch, and when completed and saved, the watch will sync with the app and the same settings will be applied on the watch. This will not only help in simplifying the process but it's also logical considering the screen size of the watch and the ios device. iii) this may be the most important of all. You need to bring the app mentioned above on android and other mobile software and make the watch work with other phones. I hate android. But this product is in the same situation as the iPod was with windows. And bringing iTunes to windows was not only a big step but the best that apple had done.Android offers many smart watches so people already have those, but for them to buy a watch they will HAVE to buy an ios device, which isnt a very good option. Make an app on android and other softwares and make the watch compatible with them and guarentee you have taken on the world. As you said, a great chapter in apples history, so this may be now. Please consider this option the most. I would really appreciate if apple could seriously consider selecting even 0.0001% of what I've suggested. This company is very very dear to me it's my dream company and I always think of ways to improve it's products even if I'm not a part of it..