Sale ended! http://www.frys.com/product/8805182 This sale is for in-store purchase only during 8/7-8/13/16. They pay your sales tax too so it's $588 + any recycling fee ($4 in CA). Offer not valid in Indiana, Illinois, and Oregon. See ad here: http://www.frys.com/ads/page63#AdNavi I got this monitor last Sat for $599 w/ no tax so it's time to drop by for price adjustment. Very nice monitor and the USB-C connection works well with the rMB. Personally, I have no issues running 4K or 1080 HiDPI mode @ 30Hz.