I hate to call it the Iphone killer as so many phones have been dubbed the "iphone Killer" and failed horribly, but i legitimately think this might beat the Iphone. Of course iphone will have the all powerful App Store but the hardware in the BL-40 seems revolutionary. Ie: Plays almost all video formats: MPEG4, 3GP, WMV, AVI, DivX, XviD, H.263, H.264 Plays almost all audio formats: MP3, WMA, WAV, M4A, MP4, AMR, 3GP, 3GPP, MIDI 5 megapixel Camera with zoom. Micro SD card slot (love this!) FM radio is nice too. What is your thoughts?