So after 41 days of waiting since my order, I finally received my Watch yesterday - 42mm SS Space Black Link bracelet. I'm an Apple fanboy (self confessed) so there was a high chance I was always going to like it, and defend any shortcomings....... but my overall impression after 24 hours of use is not as I expected. The lightbulb moment for me........ above all else..... it is a really nice, well made, and very comfortable to wear.... WATCH. As has been commented by others, it feels much smaller than originally expected, and looks classy as opposed to geeky. My point is (and cost aside) that i would wear this as a dumb watch quite happily, irrespective of the other functions, or the fact it is an Apple Watch (and FYI I have an interest in Swiss watches generally, and have worn a Breitling for years). And so the actual technology/smart bits are the bonus here for me. I love the interface, the screen quality and the basic functions (messages, notifications etc) that will really add value to me when I'm on the move. 3P apps seem ok, a little slow perhaps on occasion, but am sure this will improve. The haptic engine is cool, but for me could do with being a little stronger Battery life is great so far. I charged overnight and after 4 hours of usage today, am still on 90%. I don't see this being a problem whatsoever. As someone else commented in their reviews (maybe Gruber)...... do you NEED an AW?... NO...... but do you want one... hell yeah.