I am not an apple fanboy. I can't believe how crappy Apple maps are or the entire passbook "cannot connect to itunes fiasco"...however, the lightening connector is SO SWEET! The reversibility, that satisfying click when you insert the connector, the aesthetics, and best of all THE EASE OF INSERTING the cable. Who here can plug in one of those micro USB POS devices blind folded? It always takes me multiple attempts and intense concentration to insert a micro USB cable. I am so friggen' pleased by this connector! Apple rocks.