One of Apple's selling points for the new Lightning connector was that it doesn't matter which way you plug it in. I'm not sure if I've got a defect or what but mine only works one way. I've tried my iPhone 5 with two different cables and both of them only connect when plugged in the "right" way. I took a sharpie and put a little black dot on one the side that was working and it appears to be consistent in that only the one direction will work. I asked my friend who also purchased the "5" to test his and his works both ways. Is anyone else having this problem? I can't figure out how the phone would even know which way it was plugged in?