I was at the Apple store in Lexington, KY last week getting an issue with my MBP resolved. As I was leaving, I saw something interesting. On the Genius Bar counter, there was a little sign titled "iPhone Purchase Guidelines". It said iPhone purchases are limited to two a day, which has been the case from day one with the original iPhone. However, it also said "Lifetime purchases limited to ten". Has anyone else seen/noticed this before? I wonder if that means 10 per person or ten per credit card? Guess that means I won't be getting anything after the iPhone 7 (if the 3G/3GS, 4/4S pattern keeps up).