Lion Pricing Why so cheap

Discussion in 'Buying Tips and Advice' started by englishman, Jul 20, 2011.

  1. englishman macrumors 6502a

    englishman

    Joined:
    Nov 6, 2006
    #1
    is it me or is Lion priced very low - £20.99 in UK
     
  2. iStudentUK macrumors 65816

    iStudentUK

    Joined:
    Mar 8, 2009
    Location:
    London
    #2
    A few reasons-

    Apple makes money off hardware, not software. They can gain good-will with low prices.

    Gets people using the Mac App Store, if they carry on Apple gets its 30% cut.

    Cheaper distribution as no packaging etc
     
  3. simsaladimbamba

    Joined:
    Nov 28, 2010
    Location:
    located
    #3
  4. old-wiz macrumors G3

    Joined:
    Mar 26, 2008
    Location:
    West Suburban Boston Ma
    #4
    That is for just the download. A usb version will be available in August for $69.
     
  5. viggen61 macrumors 6502

    Joined:
    Jul 24, 2002
    Location:
    New Jersey
    #5
    Not having physical media means:
    No package design costs
    No disc graphics design costs
    No booklet printing costs
    No disc production costs
    No putting the disc & booklet in the package costs
    No warehousing costs
    No shipping costs
    etc...

    For the old US$129 you paid, more than half of that was eaten up by those costs, and others...

    :apple::apple:
     
  6. reebzor macrumors 6502a

    reebzor

    Joined:
    Jul 18, 2008
    Location:
    Philadelphia, PA
    #6
    I think its because Apple realizes that people are more likely to Pirate an OS if it costs $130 rather than $30.

    For $30 I will def buy it. For $130... let me fire up Transmission
     
  7. englishman thread starter macrumors 6502a

    englishman

    Joined:
    Nov 6, 2006
    #7
    That sounds good then on the Green environmental front.
     
  8. fluffylion macrumors newbie

    Joined:
    Jun 12, 2011
    #8
    did you actually take a look at what you get with lion? not a whole lot, most of which should be included in free updates.

    Big name features are near useless, such as lauchpad. Mission control is pretty much the same as what you had before, just blended together.

    Seriously when you get down to it, there isn't a whole lot different that the majority of users are going to actually use regularly.

    For $30, someone may justify themselves the need for full-screen safari on a MBA11" and a few other "improvements".

    For over $100, huge negative reviews would be flooding in. Packaging and physical media costs almost nothing, especially when it is mostly sold through their own channels.

    They are trying to expand their market, and this is great a PR move to sell hardware when consumers see they sell software updates so cheap.
     
  9. Jazwire macrumors 6502a

    Jazwire

    Joined:
    Jun 20, 2009
    Location:
    127.0.0.1

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