As I understand TRIM it increases the number of erases some sectors will see (the so-called write amplification). It depends upon the controller algorithms but with bad controllers the same sector is erased over and over again and lifetime of the SSD is reduced significantly. Therefore someone should have tested carefully, whether TRIM is a good thing for a certain drive or not. If your preferred computer supplier does not recommend TRIM for all possible SSD you should consider this as a good hint, not as a trick.
As I said earlier, SSD technology is not mature. I remember the first days of hard discs, when you needed a driver in your OS who was aware of the specific model of hard disc. Today you can connect any SATA hard disc to any SATA motherboard, but it will take some more years until SSD is as mature as this.