
MacNN notes that Lions Gate Films has tipped Apple's hat to the existance of upcoming availability of feature-length films available for purchase/download through iTunes.
Steve Beeks, President of Lions Gate, stated:
"In terms of iTunes movie downloads, I think most likely some time before the end of the year. We know when they are planning on launching, but since they have not announced it publicly, I do not think it is our place to say anything more about that. Calendar year."
The iTunes Music Store currently doesn't offer any full-length movies for purchase/download, with minor exceptions to some full-length content available via ShowTime.