Little Finder Guy Stars in Nine New Apple TikTok and YouTube Videos

[MacRumors]

Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.

The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.

Apple has shared nine Little Finder Guy videos this week, and on TikTok, the thumbnails for the videos come together to make a Little Finder Guy mosaic on the Apple TikTok page.

Now that Apple has likely completed its Little Finder Guy image on TikTok, videos with the character could stop or become less frequent, but Apple might opt to keep the mascot around because of how it's caught on.

Apple introduced Little Finder Guy after launching the MacBook Neo in early March, and Apple users immediately liked the character. Stephen Hackett of 512 Pixels created a 3D print version, and Basic Apple Guy has a series of mockups, plus stickers for sale. PCalc's James Thomson also made a set of 5K Little Finder Guy wallpapers.

Article Link: Little Finder Guy Stars in Nine New Apple TikTok and YouTube Videos

 

[MacUserFella]

If I had to choose between Lil’ Finder Guy merch and AI Siri right now, I guess we’ll just have to see how many more times AI Siri gets delayed

 

[CharlesShaw]

I find this campaign charming and think it's a clever way to spread the word and inform new Mac users, but I wonder what Little MacRumors Guy would have to say about it.

 

[ZipZilla]

Little Finder Guy's head reminds me of something

 

[joshseibert]

Reminds me of Sackboy from Little Big Planet.

 

[ikramerica]

So, replacing the Mac Pro with Little Finder Guy kind of tells us all we need to know about the future of Apple.

 

[AppleFan91]

Soft launching him as the face of Siri 2.0 this fall?

 

[Alfonson]

If I had to choose between Lil’ Finder Guy merch and AI Siri right now, I guess we’ll just have to see how many more times AI Siri gets delayed

Feels good to always have something to complain about, doesn’t it?

 

[AppleFan91]

So, replacing the Mac Pro with Little Finder Guy kind of tells us all we need to know about the future of Apple.

Yeah, for sure. Them deciding to discontinue a hardware product from the hardware team while the marketing team releases something totally unrelated tells us everything we need to know about the health of the company.
/s

ffs you Apple doomers are wild sometimes lol

 

[RowellE]

They should sell these. I would buy one in a heartbeat.

 

[AppleFan91]

Feels good to always have something to complain about, doesn’t it?

Welcome to Macrumors. Somehow home to some of the most negative commenters towards Apple you'll find. Apple isn't perfect by any stretch, but never underestimate a user here to find the negative in every single topic somehow lol

 

[addamas]

Little Finder Guy's head reminds me of something

Is it pink?

 

[jwm]

Maybe some kind of animated paper clip might be better.

 

[iMac The Knife]

It's like Demetri Martin once said regarding bumper stickers, "A lot of people don't like bumper stickers. I don't mind bumper stickers. To me a bumper sticker is a shortcut. It's like a little sign that says 'Hey, let's never hang out."

I feel the same way when people tell me they use TikTok.

 

[SactoGuy18]

Just as long as it doesn't become a version of Microsoft's annoying "Clippy."

 

[CharlesShaw]

Little Finder Guy's head reminds me of something

Then perhaps more 12-year-olds will have a reason to share the videos and someone will inadvertently learn how to use GarageBand.

 

[PBG4 Dude]

Imagine if this guy replaced apple stickers in new purchases lol.

 

[ikramerica]

Yeah, for sure. Them deciding to discontinue a hardware product from the hardware team while the marketing team releases something totally unrelated tells us everything we need to know about the health of the company.
/s

ffs you Apple doomers are wild sometimes lol

You obviously know very little about how a vertically integrated business like Apple functions. Decisions aren’t made in vacuums or bubbles. Apple doesn’t have independent divisions or subsidiaries. And marketing and product decisions aren’t made from the bottom up.

 

[WarmWinterHat]

Imagine if this guy replaced apple stickers in new purchases lol.

Those stickers have been gone for a while.

 

[Dr McKay]

They should sell these. I would buy one in a heartbeat.

I give it a week before they hit AliExpress

 

[rizzo41999]

Reminds me of CCP marketing, all those cartoons

 

[PBG4 Dude]

Those stickers have been gone for a while.

Oh I know but still.

 

[repoman016]

Maybe some kind of animated paper clip might be better.

I'm old enough to get this joke 🙂

 

[nfl46]

Oh my goodness! Now, we’ll start seeing these on book bags, purses, luggage, and other items. Apple will be selling them for $299.

 

[melodibit]

Soft launching him as the face of Siri 2.0 this fall?

That's the impression I got. It's going to be Apple's attempt to show us how to do Clippy the right way.