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Free for a year... because users would burn through the limited content immediately making the 4.99 price tag seem unworthy.
 
Apple+ streaming service is over priced IMO it should be $2.99 until they add content that isn't just for kids and families until I got Netflix, Amazon Prime, Hulu and Shudder all good enough for me for now.
 
I was expecting that massive bloke from the old Roger Moore Bond films. Grins aggressively at the crowd and then takes a bite out of the new tablet before leaving to a smattering of confused clapping.
 
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The amount of available content isn't comparable to Disney+. It's far behind.

Sure, but everyone who buys a new device gets it for free (which functionally means anyone on the yearly update plan gets it for free perpetually), so they've got an *instant* market, they need to *keep* it compelling, but it can launch with much less content and get a lot users. It's not a major competitor to Disney, but it could certainly kill some of the smaller streaming services (CBS All Access and whatever NBC is planning, I'm looking at you)
 
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