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Not sure apps are the future of tv and touting thousands of apps isn't necessarily good. Thousands of apps with no good discovery mechanism is unmanageable.
 
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I've never actually watched one of these before--Cook is a terrible speaker!
Same here - I never watched SJ either (RDF annoyed me), but fobble me - this is (a) boring (b) sad, obviously he feels the need to shill his products, but it doesn't even come across as genuine - the guy is like a politician in so many ways..

"We want the experience on your television to be as great as across the rest of your apple devices. "

Back in 1998 when I had a TV - you know what? It worked *every single time* I turned it on. No updates or crashes. And if I wanted to watch a movie I bought a DVD or a VHS tape and *it just worked* unlike iTunes purchases...
 
Future of TV is VR....oh geez, more presentations on Apple TV. What a waste of time.
 
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