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Sooo... they've turned Top Shelf into an app. They want me to open TV on the Apple TV plugged into my TV so I can watch TV, and they call it a "completely new way to watch television". I see nothing new here.
 
This keynote in the next 15 minutes...

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Don't they'll remove your post like they removed my epic GIF for the moment.
 
Elephant in the room is this new TV app doesn't include Amazon or Netflix. And it's not available until the end of December.
 
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