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I get casual swimmers, and I guess that's for who they're targeting, but why would swimmers (who shave their legs to cut down on resistance) wear a watch?

I'm a triathlete (and hence a swimmer). I've been using the apple watch for a year to do lane swimming. There's a lot of swimmers who use watches (and don't feel the need to shave their legs to cut down on resistance).
 
The Nike Apple Watch will annoy you with "Are we running today?" messages...people will love that.
 
Great motivation, Nike!

"Hey, you're a fat lazy drunk, aren't you? Well, let me remind you how many days it's been since you moved."

*sobs into drink*
 
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RRRRRRRRRRRRRRRRUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUNNNNNNNNNNNNNNNNNNNNNNNNNN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
 
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