Jeez, its painful to watch at times!!! A lot of the new features honestly don't excite me and mostly go into the category "gimmicks".
Nothing I have seen today makes me work more productive or changes my daily routine in any way.
Gimmicks that make it harder to use their products all for the sake of forcing you to need new products. You need product A to unlock a feature on product B. It's like a freemium game designer created this Apple lineup.