Live Coverage of Tim Cook's Interview Session at D10

[MacRumors]

As announced last month, Apple CEO Tim Cook will headline this year's D10 Conference hosted by AllThingsD, sitting down for an opening session interview tomorrow, Tuesday, May 29, at 6:00 PM Pacific / 9:00 PM Eastern. MacRumors will be on hand to provide live coverage of the session.

Cook is not expected to make any product announcements, but the session should offer some interesting insight into Cook and Apple. Tomorrow's on-stage appearance by Cook will be his first at the annual D Conference, but Steve Jobs made a number of notable appearances there over the years including a joint interview with Bill Gates back in 2007.

In fact, as AllThingsD noted when it announced Cook's participation, it will be his first on-stage appearance as CEO at any event not run by Apple or targeted at investors. Cook, who previously served several stints handling Apple's day-to-day operations during Steve Jobs' medical leaves of absence, was officially named CEO last August.

The schedule for D10 also includes screenwriter Aaron Sorkin, who will be handling the screen adaptation of Walter Isaacson's authorized biography of Steve Jobs. Other headlining names include Pixar and Walt Disney Animation president Ed Catmull, Oracle founder and CEO Larry Ellison, and New York City mayor Michael Bloomberg.

Article Link: Live Coverage of Tim Cook's Interview Session at D10

 

[GenesisJLS]

Hopefully, Mr.Cook discusses the product road map and where things are generally heading, not talking about specifics. Where he sees Apple in a few years.

 

[that1guyy]

I read an article about how Apple has shifted it's structure so it's no longer centered around design, but on the business aspect. Apparently, with Jobs, the design and product came first, then came all the other factors. Now they're moving to a more generic corporate structure. I hope Cook talks about this and assures us design is still important!

 

[Porco]

Hopefully, Mr.Cook discusses the product road map and where things are generally heading, not talking about specifics. Where he sees Apple in a few years.

I dunno, a few specifics would be nice too... I think there's a few people who would like to know if the Mac Pro is finished or not, for instance. It would only take a second to say yes or no... but sure, it could be tied into discussing whether Apple wants to hang on to its pro users or not.

 

[ixodes]

It will be interesting to hear from Cook no matter what is discussed.

Just getting a feel for how he handles the questions, what his demeanor is like, and how much he participates will be rather revealing.

I'm looking forward to it.

 

[Matthew Yohe]

I read an article about how Apple has shifted it's structure so it's no longer centered around design, but on the business aspect. Apparently, with Jobs, the design and product came first, then came all the other factors. Now they're moving to a more generic corporate structure. I hope Cook talks about this and assures us design is still important!

What do you think would be the answer to that?

Read Gruber's take on this: http://daringfireball.net/linked/2012/05/25/lashinsky-cook

 

[blow45]

What do you think would be the answer to that?

Read Gruber's take on this: http://daringfireball.net/linked/2012/05/25/lashinsky-cook

Why should we? Who's Gruber anyway? What's he got to show for himself other than his contant arch kissing to apple marketing? Is he a designer by trade? Is he a successful iOS or os x developer? Being used to plant a few leaks and speculating on 99% on the rest doesn't really give someone any credibility you know.

Last time I read something of his was when he met Phil Schiller in a hotel suite over cocktails and then presented his pre-release of mountain lion to him (that service pack to os x too poor for a keynote unlike any past release) with the drama of having been debriefed by NSA for a secret mission to Timbuktu to study the remains of extraterrestrial life. I would think he is more of a clown than anything....

 

[Poisednoise]

Why should we? Who's Gruber anyway? What's he got to show for himself other than his contant arch kissing to apple marketing? Is he a designer by trade? Is he a successful iOS or os x developer? Being used to plant a few leaks and speculating on 99% on the rest doesn't really give someone any credibility you know.

Last time I read something of his was when he met Phil Schiller in a hotel suite over cocktails and then presented his pre-release of mountain lion to him (that service pack to os x too poor for a keynote unlike any past release) with the drama of having been debriefed by NSA for a secret mission to Timbuktu to study the remains of extraterrestrial life.

Whoah. Well ok, so I can't speak to Gruber's credibility with reference to your specific queries, but at least the man can write English, which is more than you can.

 

[blow45]

Whoah. Well ok, so I can't speak to Gruber's credibility with reference to your specific queries, but at least the man can write English, which is more than you can.

It is more than I can but I am not a native English speaker, and thanks for the cheap shot.

I still haven't heard though what Gruber is that his opinion warrants consideration? Is he a successful designer? Is he a successful developer for apple's platform? Is he a former apple engineer, ui designer? From his wiki (god bless Wikipedia for real encyclopaedic articles on notable people) I see he's worked for 3 years as a programmer and he looks really ugly. Blogging and allegedly planting leaks that's all he's doing it seems.. How is this guy making a living?

Edit, from the wiki talk page, from someone much more eloquent than myself:

Entries on the Daring Fireball blog are noted for their length and verbosity (as well as their injudicious use of quoting). Whilst some people – most notably from the so-called "fan boy" community – laud this style as being indicative of his depth of knowledge regarding the Mac platform, others are less sure of his position to make comment [1]. This scepticism is backed up by the fact that John Gruber has no software to his name aside from a handful of AppleScripts.

Oh and that:
http://rixstep.com/2/20060403,00.shtml

John Gruber is nobody. Nobody. He has no software to tout, no software to put on his resume; he worked a while for Rich Siegel, which is hardly something to put on a professional resume anyway - au contraire; he says he's a web designer; but he also says his own website represents all he knows about web design [sic] which if it be true is a singularly devastating condemnation.

In short, John Gruber is just another one of these ***holes like John Siracusa - another 'john' - who dabbles in web design, who has no other qualifications whatsoever - and who just like his 'john' counterpart thinks it's perfectly OK to lord it over the real engineers - the real engineers like Avie who 1) helped build the MACH kernel at Carnegie Mellon; 2) helped design the stellar NeXTSTEP classes; and 3) still could manage to keep a good product, as Gruber admits himself, coming in on time - and even to keep bad products (MacOS 8, MacOS 9) doing the same.

Just so people get an idea who they are reading when others ask them "what do you think?" and instruct them to read Gruber.

 

[TimAlia]

I read an article about how Apple has shifted it's structure so it's no longer centered around design, but on the business aspect. Apparently, with Jobs, the design and product came first, then came all the other factors. Now they're moving to a more generic corporate structure. I hope Cook talks about this and assures us design is still important!

True, however even if Cook assures us that "design is still important," that will not prove anything. We've all heard crazy stories about the way Jobs acted about design and product... all we've heard since Cook took over is about his philanthropy. Not a good sign. I don't care what Cook says... I want to hear stories and I want to see groundbreaking products.

 

[MartiNZ]

I dunno, a few specifics would be nice too... I think there's a few people who would like to know if the Mac Pro is finished or not, for instance. It would only take a second to say yes or no... but sure, it could be tied into discussing whether Apple wants to hang on to its pro users or not.

Really just anything about the Mac's future would be nice. I guess next month will really tell us all we need to know on that front.

Absolutely love your sig btw. Lion to a T.

 

[AppleGuesser]

Wow, funny how people are all over CEO Tim Cook. What has he REALLY done wrong? The iPhone 4S was an incremental update, much like the 3GS when Steve Jobs was there?? Woah???? And the iPad, come on people, yes it is a "minor" update, but what more do you want? They added a faster processor, better screen, 4G LTE with the same battery life. Seems like they set the bar even higher in the tablet world, whats wrong with that? Give Tim a break, when the stocks start to fall, when the next iPad fails to set the bar higher or an iPhone, then yes, you have reason to question him and make comparisons. But for not, stop whining, and understand Apple's past and you will see so far, nothing major has changed yet. Geez people.

 

[Rogifan]

I read an article about how Apple has shifted it's structure so it's no longer centered around design, but on the business aspect. Apparently, with Jobs, the design and product came first, then came all the other factors. Now they're moving to a more generic corporate structure. I hope Cook talks about this and assures us design is still important!

Er, last time I checked Jony Ive is still at Apple so chill....it's all good.

Oh and don't believe everything everything Adam Lashinsky writes. Most of it's BS to sell magazines/books.

 

[tigress666]

Wow, funny how people are all over CEO Tim Cook. What has he REALLY done wrong? The iPhone 4S was an incremental update, much like the 3GS when Steve Jobs was there?? Woah???? And the iPad, come on people, yes it is a "minor" update, but what more do you want? They added a faster processor, better screen, 4G LTE with the same battery life. Seems like they set the bar even higher in the tablet world, whats wrong with that? Give Tim a break, when the stocks start to fall, when the next iPad fails to set the bar higher or an iPhone, then yes, you have reason to question him and make comparisons. But for not, stop whining, and understand Apple's past and you will see so far, nothing major has changed yet. Geez people.

Thank you. Though I think these same people would be the same no matter who was at helm that wasn't Steve Jobs. I think the only person I could see them being happy with is Ives or maybe that guy who heads the iOS department (Forstall?). They don't even stop to think if those people really would do well as a CEO or even that Cook has his own strengths he brings to the table. No, he's not Jobs (and no one else will be either. That ship has sailed, time to move on).

 

[Rogifan]

Thank you. Though I think these same people would be the same no matter who was at helm that wasn't Steve Jobs. I think the only person I could see them being happy with is Ives or maybe that guy who heads the iOS department (Forstall?). They don't even stop to think if those people really would do well as a CEO or even that Cook has his own strengths he brings to the table. No, he's not Jobs (and no one else will be either. That ship has sailed, time to move on).

Have they forgotten it was Steve who recommended Cook to succeed him?

 

[komodrone]

I'm not sure why everyone is bagging on Tim Cook. We no NOTHING of what Tim Cook has done so far. Did you think that Apple started working on the iPhone 4S and the new iPad right when Tim Cook became CEO? Unlikely. It's more likely that the next few Apple product releases involved Steve in some way. I highly doubt that the last thing Steve worked on was iCloud.

 

[realeric]

New CEO

Apple needs to find another CEO.

 

[woody777]

I'm not sure why everyone is bagging on Tim Cook. We no NOTHING of what Tim Cook has done so far. Did you think that Apple started working on the iPhone 4S and the new iPad right when Tim Cook became CEO? Unlikely. It's more likely that the next few Apple product releases involved Steve in some way. I highly doubt that the last thing Steve worked on was iCloud.

Nothing wrong with Tim Cook but Steve Jobs was a really nice person and talented guy too.

P.s. for now we do not know anything about Tim Cook but hopeful he will be as good or maby even better and he will continue Steve Jobs legacy "products are made from a heart and we really care what are we making but not for to get as much $$$ as possible" like unfortionaly many corporations do

 

[Mac Kiwi]

Cook will always be bagged on because he isn't SJ. In time that may change.


If they do indeed put design second, well Apple products will not be the same anymore.....regardless of who is in charge.

----------

Nothing wrong with Tim Cook but Steve Jobs was a really nice person and talented guy too.

Lets just say SJ was very talented, with a bit less of the nice

 

[Poisednoise]

It is more than I can but I am not a native English speaker, and thanks for the cheap shot.

Sorry, I recognise that it did come across as a cheap-shot. It wasn't an entirely frivolous point though: the reason John Gruber is read by people is because his analysis, while not always spot-on (and whose is 100% of the time?) is clear and succinct, and well-written. Yes of course that's not enough: if he wrote complete drivel, but nevertheless wrote it well, that wouldn't be much of a recommendation. Equally however you can have been part of the original design team for the Apple II, but if you can't express yourself well on paper then people won't read you.

His track-record as an analyst and follower of Apple is far more important than whether he can design a good web page. I'm not saying necessarily that he does have a good track record, but a lot of people think he does. That's why people read him.

In the same vein, what's most important in a CEO is that you are a good manager of people, and that means first and foremost you are someone who surrounds yourself with good talent. That was Steve's greatest attribute, and his innate sense of what was right or wrong in a design was an added bonus. I suspect that Tim Cook is a good manager from that perspective, and that's why Steve Jobs gave him his blessing. I further suspect Jon Ive is far better off running the design team than he would be managing the company. Give Apple's new management a chance here.

 

[griz]

I realized something recently. While Steve Jobs was an amazing speaker and quite charismatic, the reason Apple will continue to succeed is that Apple as a whole now embodies that charisma. Tim Cook is now just the new delivery man for what Apple has to offer. As long as Apple can continue to be the embodiment of Steve's Jobs, we will watch whoever is presenting what they have to offer.

 

[Mr. Gates]

Being a hyped up personality is everything I guess.

I came across this a while back and think it's spot on.

 

[entatlrg]

I read an article about how Apple has shifted it's structure so it's no longer centered around design, but on the business aspect. Apparently, with Jobs, the design and product came first, then came all the other factors. Now they're moving to a more generic corporate structure. I hope Cook talks about this and assures us design is still important!

Source/link to that article?

 

[TSE]

I'm excited to watch this. I will be honest when I say this: I don't know anything personal about Tim Cook, his personality, and his work style and focus besides a few stories/rumors here and there.

 

[vvebsta]

Being a hyped up personality is everything I guess.

I came across this a while back and think it's spot on.


Image

I don't think you can fault people here. Eyes are drawn to the spotlight. Jobs was in the spotlight. Both were great contributors to technology. Had Ritchie been in the spotlight more things would have been different.