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Because a ton of 10-18 year olds use iOS, not just 46 year old men.
 
You do know they've done hardware announcements in the past, yes?
As of the last 5 or so years that's the exception, not the rule.
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At Apple we will never track you, unlike those other companies.

One minute and eight seconds later:

We are going to create a diary of your life
Doesn't matter if they do that so long as they don't remember.
 
Automatic video and Live Photo’s playback in the photos app. I hope that can be turned off.
 
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To those who are only watching this software keynote for a Mac Pro announcement...

Expect disappointment. You might be pleasantly surprised.
 
Yes, doesn’t mean it’s what you should expect from a developer conference.

They’ve done plenty of silent hardware updates over the last month. Would you have preferred they waited to announce them at WWDC?
Silent updates are quite normal with Apple. New product launches are different.
 
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