I went for a hike today at Garibaldi Lake in B.C. and took live photos from the waterfall, rivers, and friends posing. I can tell you that the photos look amazing with this feature and make the pictures bring a lot of great memories and we really enjoyed watching them. It amazed my friends and convinced them to get the new iPhone. I'm not sure why people think this feature is a gimmick. Btw, I had to reduce picture quality a bit to upload.