So Apple has just rebranded gif animations.
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Live Photos Called 'Best New Feature,' Composed of Separate JPG and MOV Files
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Apple outbid Hooli for Pied Piper and are using Richard's compression algorithm.
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One would think they could've easily implemented this on the 6, or even 5x models. You can hold the button for burst mode, why not for live photos as well? No 3D force necessary. I also think there is a growing need for this, especially with everyone now using their phone as a primary camera.
Those poor consumers. I'm sure they'll get the hang of it.
I never guessed for "a moment" that this was some new file format or whiz-bang new feature that Apple thought of first. Because that's not the point. Apple brings capabilities and experiences to consumers in an elegant and user-friendly way. That's all this is.
And Apple did not design Thunderbolt... Intel did, with contributions from Apple. The problem is that Intel has two competing technologies... USB and Thunderbolt, and they are both racing to better the other. Apple is embracing both at the same time to see which one better fits their products.
I'm thinking El Capitan will have an auto-album for Live Photos, the way the make auto-albums for Panorama's, video, slow mo, etc.
Joanna Stern calling Live Photos "the best new feature" is enough for me to discount her review altogether (honestly, though, the rest of the review wasn't great either). I'll stick with good ol' Walt:
Ahh yes, the misinformed "Android already had this" post....always a treat
If by saying "rebranding" you mean "making much easier to do and allowing million of people to not have to be super geeks to just enjoy the simple things in life" then yes....yes they did.
Obviously, you don't know what a gif animation really is
I'm embracing Live Photos. I think its cool. My wife makes the cutest faces, so it will be great to get pics of her with it. lol. I love telling her I'm taking a photo when I'm actually taking a video. 
You forgot to add "and also making them contain a high resolution photo and short movie with audio that is nothing like a .gif"
Well go to Android Central then...
It was nice this thread has made it this far without referring to the 16GB base model. ;-)
Nope, HTC did it over 2 years ago on the one m7, under the name htc zoe.. Worked a treat..
I assume the movie file is lower resolution than the still, but what if a single frame in the movies has a better pose? Can you chose a better looking frame from the movie, and using morphing techniques, the software could take high resolution textures from the hi-res still photo and make a new composite that looks better?
HTC Zoe. This isn't new. It's also no coincidence that the android phone apple uses on its Move to iOS app page is an HTC phone. Apple is good at borrowing features its customers don't know about and then branding it like they invented it.
Yep, it is the Apple effect in full force. It is funny though; similar features have been available on other platforms but never been called more than useless gimmicks in most reviews.
A couple of examples are 'Animated photo' and 'Sound and shot' which both debuted on the Samsung Galaxy S4 and Note 4 in 2013. Not very different from Live Photos, but no one saw the point of moving pictures - or pictures with sound - when you could just as well use the movie feature...