Think the keyword is nonpersonal. I have no issues with apple using my data for apple purposes or giving my data legally to outside entities. But I'm pretty sure they don't share any information that's not used for apple purposes unless there is a legal reason to do so. I have no issue with this, given apples stance on privacy.PSA: There seems to be a lot of people in this thread who are astounded and horrified their location data is being shared. Apparently, without their consent. Fear not, it isn't without your consent. You've given your consent AND the location data isn't considered personal data. All phone makers, from Apple to Google to Samsung and everyone else tell you specifically and explicitly that your location data is not your personal data. I only briefly checked Sprint, but I'd bet all my money the other carriers consider location data non-personal as well.
As an example here is Apple's version (emphasis mine):
We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
Google's version? Basically the same. Samsung? Ditto Microsoft? Yerp.
- We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising.
tl;dr We give them the right to do what they do.
The wireless carriers on the other hand are another story.