Logitech to Acquire Earbud Maker Jaybird for $50M

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 12, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Logitech today announced plans to acquire popular earbud company Jaybird, in a deal that will cost Logitech $50 million in cash. Jaybird will join Logitech as its second audio-focused company after Logitech brought Ultimate Ears under its umbrella back in 2008.

    According to Logitech, it purchased Jaybird to bolster its foothold in the mobile device and earbud markets. Jaybird makes Bluetooth-enabled wireless earbuds like the X2, its most recent product, and the company also has a fitness tracker called Reign. Wireless earbuds may be set to explode in popularity with the launch of the iPhone 7, as rumors suggest Apple will be doing away with the headphone jack on the device.

    Like with Ultimate Ears, Jaybird will operate under the Logitech brand, continuing to sell Jaybird-branded products like the X2. In a statement, Jaybird CEO Judd Armstrong said Jaybird plans to continue to innovate and introduce new products, but will "benefit from Logitech's global distribution network and deep engineering progress." The acquisition is expected to close "in the coming weeks."

    Article Link: Logitech to Acquire Earbud Maker Jaybird for $50M
  2. puckhead193 macrumors G3


    May 25, 2004
    eh, i love my jaybirds, and i know the UE boom speakers get good reviews so i guess this is good? :confused:
  3. webbuzz macrumors 68000


    Jul 24, 2010
    Same here (Freedoms & BlueBuds), my only issue with JayBird is their customer service.
  4. HowEver macrumors 6502a


    May 10, 2005
    JayBird had awesome service. Perhaps it will continue.
  5. luigi408 macrumors 6502

    Jun 22, 2008
    This. Seriously they are awesome. I doubt they will continue this. Not happy at all. Logitech CS sucks big time.
  6. lewisd25 macrumors 6502a

    Jul 6, 2007
    I'm not looking forward to the next gen Logitech Blue Bud X earbuds being 3x the cost...
  7. nicho macrumors 68020

    Feb 15, 2008
  8. goobot macrumors 603


    Jun 26, 2009
    long island NY
    Apple bought Beats for its music streaming, not for its headphones…
  9. skinned66 macrumors 65816


    Feb 11, 2011
    Ottawa, Canada
    I've never heard of Jaybird I just came here to crap on Logitech. But now that my secret is out I'll just leave it at that.

    I wouldn't hold your breath.
  10. boast, Apr 12, 2016
    Last edited: Apr 12, 2016

    boast macrumors 65816


    Nov 12, 2007
    Phoenix, USA
    I hope they lower manufacturing costs by cutting quality and materials in order to increase profits which would make the acquisition worthy! ;)
  11. mac4me macrumors newbie

    Oct 24, 2003
    Sigh .. memories of Logitech acquiring Slim Devices (Squeezebox etc) and running it into the ground ...
  12. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Maybe, but the headphones are what's going to pay for that acquisition. Probably by mid 2018. As for this acquisition, I use products from both companies so it really is inconsequential to me personally.
  13. eyeseeyou macrumors 68030

    Feb 4, 2011
    UE already makes some pretty decent consumer level headphones
  14. rdlink macrumors 68040


    Nov 10, 2007
    Out of the Reach of the FBI
    My Jaybirds were a major disappointment. The design was poor, which caused me to continually lose the pieces that held them on. And they went belly up way too soon for the price I paid.
  15. keysofanxiety macrumors G3


    Nov 23, 2011
    I was going to take issue with this as historically Logitech had amazing customer service.

    However after looking online it seems recent reviews are predominantly negative. Also looks like they got in a new CEO in early 2013 to 'revive their fortunes'. Unsurprising as customer care/properly honouring warranty always gets the first cut.

    What a shame.
  16. Fatboy71 macrumors 65816


    Dec 21, 2010
    I might consider the new Jaybird earphone models which are set to launch in the next few months.

    One thing putting me off though is that the only place you can purchase the original ear fins and silicone tips, accessories is directly from Jaybird. While this is OK if you live in the US, getting these shipped to other Countries is going to be expensive with the international shipping, customs tax. Hopefully if the Logitech takeover goes through, this will make them available more easily worldwide.
  17. Vanilla35 macrumors 68040


    Apr 11, 2013
    Washington D.C.
    Seems like they did it for the talent ;)
    --- Post Merged, Apr 13, 2016 ---
    You can purchase third party tips on Amazon that work perfectly fine as well. Also, the X3's are coming out in May. The official release is Q2, but we should see them in May. I'll be first in line!
  18. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    Bought the X's and then recently the X2's. Best I've ever had. Hope Logitech don't mess things up.

    Just as an aside... When I went into the Apple store to purchase some Bose earbuds, the guys in there wouldn't take my money until I had tried the X's as they said they sounded the best. They then opened up several different premium make earbuds (B&O, B&W, Bose etc) until I had tried them all. I went with the X's. Just an example of great customer service and ensuring you're happy despite writing off about a grands worth of shop stock :)
    --- Post Merged, Apr 13, 2016 ---
    WTF, X3's already? I only bought the X2's in November :(
  19. cababah macrumors 68000

    Jun 11, 2009
    SF Bay Area, CA
    50 million seems relatively low for a well-established company like JB...
  20. Gudi macrumors 68030


    May 3, 2013
    Berlin, Berlin
    But, but, but... Apple also bought Beats first class music curation. *cough*
  21. drumcat macrumors 6502a


    Feb 28, 2008
    Otautahi, Aotearoa
    Continuing Logitech's commitment to so-so audio quality...
    --- Post Merged, Apr 13, 2016 ---
    UE was another acquisition. If they weren't run nearly separately, they'd mess UE up as well. They won't; the margins on UE IEMs is ridonkulous.
  22. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    Yet another company that's going die under Logitech's wings.
  23. WigWag Workshop macrumors 6502

    WigWag Workshop

    Feb 3, 2011
    Central Ohio (Born and Raised in SE WI)
    Sad really, I am hoping it won't be the case this time.
  24. looking4anotebo macrumors 6502

    Jul 9, 2007

    I can definitely confirm this. I had a brand new headset that was broken out of the box and had extreme difficulty getting it replaced. I was shocked because all I have ever heard from people was, "Logitech has great CS....."
  25. macduke macrumors G4


    Jun 27, 2007
    Central U.S.
    For all the Logitech hate, I actually like them alright. I used their mice for years before Apple came out with the Magic Mouse (and I switched to using a Razer DeathAdder for gaming), with my last one being the bluetooth MX400 in glossy white. I also really like my Harmony remote (it's a more basic version without a display), although it can be difficult to program with their convoluted java app using a USB cord to my Mac. Luckily I don't have to do that often. Lastly, I have the last-gen Mini Boom and it is absolutely fantastic. I think if Logitech deals with Jaybird the same way they dealt with UE then it will be ok. The UE bluetooth speakers are consistently rated as top performing bluetooth speakers across a variety of metrics, so it looks as though they're trying to solidify their position by owning the bluetooth audio space given that Jaybirds are also consistently rated as some of the best bluetooth earbuds.

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32 April 12, 2016