Logo crit.

Discussion in 'Design and Graphics' started by Topher15, Jan 12, 2009.

  1. Topher15 macrumors 6502a

    Topher15

    Joined:
    Oct 22, 2007
    Location:
    London
    #1
    It would be good to get some constructive feedback on these WIP designs I've done. I'm going to select a few of them to develop further. Cheers. :)

    Flutter. An on-gambling company identity. Visually I was thinking this could work with playing cards, such as placing the 'F' mark in the corner of the playing card.
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    Circular. I originally envisioned it as an opening animation (the sort you see at the opening of a film), whereby 8 rotating circles inside a larger rotating circle eventually slow down to reveal the name.
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    Speak. Communications company.
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    Sunshine. A travel company. This originally started out as just an S in a circle to create a hidden character.
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    Some others:

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  2. LeviG macrumors 65816

    Joined:
    Nov 6, 2006
    Location:
    Norfolk, UK
    #2
    quick first impression review (apologies if they sound harsh, its just quick note style rather than harsh words :)) -
    • flutter - doesn't say flutter to me, says fold/flap, maybe try a 'wobble' rather than a fixed shape
    • circular - sky (atleast in uk) logo does this already
    • speak - common, generic, seems like its been done before
    • sunshine - one on right might work if worked on in colour - thinking reddy oranges maybe even a gradient (think sunset/sunris colours) left doesn't work too well to me
    • squarebox - the logo says cube to me and always will, its standard isometric profile which is used a fair bit in cad.
    • others - not really sure as the context isn't there.
     
  3. gkarris macrumors 604

    gkarris

    Joined:
    Dec 31, 2004
    Location:
    "No escape from Reality..."
    #3
    Sunshine - maybe without the "S" and a smaller sun, larger text.

    I like the Squarebox...
     
  4. SuperCompu2 macrumors 6502a

    SuperCompu2

    Joined:
    Jul 23, 2006
    Location:
    MA
    #4
    Circular and squarebox speak to me, but the others seem sort of rudimentary.

    I feel the 'speak' idea could be honed into something creative, you should spend some time on that idea!
     
  5. jdawg3 macrumors newbie

    Joined:
    Jan 12, 2009
    #5
    My two cents.

    If you are set on the flutter logo, you'll have to darken up the lines so they don't disappear when it's shrunk down.

    I believe a logo should try to say, as simple as possible what the company/event etc is trying to sell, without saying it. ie. you shouldn't have to tell us it's a gambling logo. We should know by looking at it.

    It's not always the designer's fault that the company has a bad name (unless they named them).
     
  6. Topher15 thread starter macrumors 6502a

    Topher15

    Joined:
    Oct 22, 2007
    Location:
    London
  7. Melrose macrumors 604

    Melrose

    Joined:
    Dec 12, 2007
    Location:
    In a sidewalk.
    #7
    I appreciate that you created them (most of them at least) in B&W. :thumbsup smiley:

    I'll single out a few of them:

    Speak: The first two look common - the second may work, but as said needs a bit of tuning. Maybe try replacing the 'e' instead of 'a' and reversing the talk bubble so it resembles the 'e'.

    Flutter: the wavy thing on the 'F' doesn't read when it's small, which negates any benefit of the the logo - the typeface itself is indistinct.

    Sunshine: The first one looks class-project-ish, and the second doesn't look like a sun at all - it's bit too corporate.

    Squarebox: I know I've seen that done in other places... the box logo I mean.

    Level2: A bit too unimaginative.

    The Others: I like where you're going with the VOID one.. the last VOID is actually pretty good, I think - almost Paul Rand-like, in a way.

    Good effort, I must say though. Well done..
     
  8. Consultant macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #8
    Sunshine is great idea but you might want to enclose it a bit more so the S will be more visible. Did not see the S until you mentioned it.
     
  9. Topher15 thread starter macrumors 6502a

    Topher15

    Joined:
    Oct 22, 2007
    Location:
    London
    #9
    Thanks.

    Most of these first started out as a visual idea that I had, without any attachment to a specific company - obviously the wrong way round. For example, the b&w 'S' logo wasn't really intended to be a sun to begin with.
     
  10. wongulous macrumors 6502a

    Joined:
    Dec 7, 2002
    #10
    Most of these are good exploratories, but the last void logo is absolutely smashing. As in, there's got to be a company with void in the name that would pay you thousands for it, and I wish I had thought of it. Great going with recognizing and silhouetting the shapes there, a spark of brilliance.
     
  11. Krebstar macrumors regular

    Joined:
    Feb 11, 2008
    #11
    The kerning on "Flutter" needs to be looked at before anything else is done with it.
     

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