logo critique #99999999

Discussion in 'Design and Graphics' started by liptonlover, Jul 28, 2008.

  1. liptonlover macrumors 6502a

    Mar 13, 2008
    I can't help but notice everyone's asking for logo critique here lol. I hate to join the crowds like that but I'd like critique on my logo as well.
  2. Mr. B macrumors regular

    Dec 25, 2005
    I'm sorry, but that's almost unreadable.

    why do you have so many contrasting colors?

    why do you have so many colors at all?

    what's with the swastika in the background?

    The text on the top is unnecessary, and the text on the bottom can't be read at all.

    When designing logos the *key* thing to remember is simplicity.

    Imagine it being reduced to a tiny size on a business card.

    If it's not legible then it needs to be reworked.

    Imagine it in black in white, and imagine it using only two or three colors.

    Try and use colors that compliment each other as well.
  3. Sdashiki macrumors 68040


    Aug 11, 2005
    Behind the lens
  4. techlover828 macrumors 68020


    Jun 28, 2007
  5. Raid macrumors 68020


    Feb 18, 2003
    Um you may want to go back to the drawing board... I'm not a pro at this, but I do hang around design people... they'd probably say something like this:

    1) The gradient backgrounds are generally ok, but don't translate well to print media like letter head or business cards. It's also a little dark...
    2) The text at the top right looks like it would be the "message" in your brand, this would require more emphasis, a better placement (closer to your company name for instance), and rethink the font and colour
    3) The colour combination of the company name and whatever those green, yellow, blue, red shapes are hard on the eye.
    4) The colour, font, and size of your message on the bottom right are very difficult to read and distract from the logo.
  6. MacBoobsPro macrumors 603


    Jan 10, 2006
    Well Lipton, its hard to know if this is serious or not as to be honest your logo is very bad... VERY bad!

    First of all what is this logo for?

    Second no matter what its for don't use that hideous typeface. It took me around 5 seconds to read what it says. Eversoft right? Logos need to be informative at a glance.

    Thirdly don't place text - especially as complex and illegible as the typeface you have used - over another element. Logos are about communicating as much information in as simplistic a form as possible. Yours communicates nothing in the most complicated way possible.

    There seems to be a swastika in there. :eek: No!

    Try and create your logo in black and white to start with. This will help you in keeping it simple but also will help when it comes to reproducing the logo later on. Once you think you have something that works in black and white then you can start adding colour. But dont add too many colours 2 or 3 maximum.

    Try and avoid 3D shapes unless they translate well in 2D form (I think that makes sense).

    You need to think about what your logo is representing and how simply that can be shown using only a symbol or clever type. You could also just go with a nice typeface. Eversoft is a nice looking word and if displayed using a carefully selected typeface could look very well.
  7. liptonlover thread starter macrumors 6502a

    Mar 13, 2008
    no, it's not a joke. Just a 5 minute first attempt.

    It's not meant to be a swastika, I didn't think of that. That just managed to come out somehow when I was making it.


    no 3D.
    Just 1-3 colors.
    No swastika.
    Bigger text.
    No text on image.
    Legible font.

    Anything else? And does anyone have any ideas for shapes that DON'T represent anything bad? :D
    Thanks for all the input :)
  8. MacBoobsPro macrumors 603


    Jan 10, 2006
    No one can really answer the question about shapes as we dont know what the logo is for. Before you even start on the computer get a pen and paper and start writing things down (brainstorming) that relate to Eversoft. Then start linking this ideas to other things like say its a software company you could go along the lines of Eversoft > software > applications > packages. Then you can go off on a tangent and do something like Packages > mailman > UPS > delivery. Even this quick example gets me thinking about putting things into boxes and compiling code 'packages'. To show this visually you could have for example, an arrow pointing to the centre of a square. i.e. putting something into a package/box.

    If you come to a dead end while brainstorming start somewhere else. Eversoft > evergreen > trees > growth > arrows > arrow pointing upwards (growth) > upside down triangle. Doing this will help you think 'laterally' and come up with something visual from even the most obscure starting points. Dont go too 'lateral' or people wont see the connection with Eversoft. You dont want to keep having to explaining why your logo features a pink monkey riding a unicycle while fishing for sea bass. There might be a link but if its too far out no one will get it.

    Once you have some ideas about where to start then start scribbling some concepts down on paper. Once you think you have something good then you can take it to the computer.
  9. Nicolecat macrumors 6502a


    Apr 2, 2008
    It's really hard to ask people that are very much removed from the project guidelines.

    a.) Is this your company?...
    b.) Are you a graphic artist?...
    c.) Is this a school project?

    a.)If this is your company and you feel the need to be involved in the design of the logo...and aren't a graphic artist, then it's probably best to invest in a graphic artist in your area who is willing to work one-on-one with you provided you know what you want. You need to get involved in the consumer image you want to portray.

    Eversoft...is this detergent, hand soap, lotion, t-shirts, software? The logo doesn't easily make this information clear, or seperate it from any certain category. Your logo should help a consumer identify what they are looking at and should help create a differentiating "want" from competitors. I see why you added the quality apps...for free...but this should be incorporated into a tagline (Not an afterthought)

    b.) If your a graphic artist...I think you should definitely do more research before providing the company with a logo proof/idea. Or...the company needs to provide you with more design feedback.

    c.) If this is a school project/assignment...again, more research. Find companies you feel to be selling similar product or services. Make sure your design syncs with the category feel, but would still differentiate your "company" from others providing an adequate consumer "want" factor.

    Bottom line...make it more appealing. & match the target market. :D
  10. Nicolecat macrumors 6502a


    Apr 2, 2008
    Also...if you've only spent five minutes on it, then there hasn't been enough time/effort put into it.
    There should definitely be more thought before putting it towards a "critique board" next time.

    No hard feelings. :D
  11. tonyeck macrumors 6502


    Sep 3, 2004
    Las Vegas, NV

    Always a good design recommendation - "Avoid swastika"
  12. P-Worm macrumors 68020


    Jul 16, 2002
    Salt Lake City, UT
    You made this logo in Wings3D, didn't you?

  13. hayduke macrumors 65816


    Mar 8, 2005
    is a state of mind.
    Well, I like the name, but it took me too long to figure out what it said, which is bad. Clean things up. Make it simple, but have punch. Look at other logos you like to define/refine your style and look at logos you don't like to learn. Post version2 when you get a chance. Logos are hard work and require much more than 5 minutes. Days or weeks are not unreasonable.
  14. IgnatiusTheKing macrumors 68040


    Nov 17, 2007
    das Fort
    That logo would look totally rad on an Apple IIe!
  15. ChicoWeb macrumors 65816


    Aug 16, 2004
  16. Claytoniss macrumors regular


    Apr 9, 2007

    I am going to start to say this all the time, even if the design has no swastika!
  17. ezekielrage_99 macrumors 68040


    Oct 12, 2005
    Me too, I saw a swastika. It's a really good idea to stay clear of offensive icons in a logo, not a smart concept unless your brand services skinheads.

    This really reminds me of a branding overhaul I did about 12 months ago, 6 months of hard work to be destroyed when a manager handed me an "SS" looking sample from Photoshop then being told "we want this".

    If you are serious about logos look at either LogoLounge or Logopond.

    And are we being Rick Rolled here? No one could be that design inept, that logo is beyond bad.....
  18. mpw Guest

    Jun 18, 2004
    How about adding an 'N' to Eversoft and using a blue diamond?
  19. TEG macrumors 604


    Jan 21, 2002
    Langley, Washington
    The swastika would be OK if it was squared up, where it means peace, not sitting on the points, where it is associated with Nazisim. I would work so simplify the logo as this is not well contrasted and the background is far to busy for the foreground.

  20. liptonlover thread starter macrumors 6502a

    Mar 13, 2008
    thanks macboobs, I'll definitely think it through more.

    Some info:
    I need something on the "sunny" side. Nothing dark and moody.
    Simplicity is important.
    What represents "free" as in no price??? :confused:
    I think the last thing would just be quality.

    Long ago I actually thought of an evergreen tree as being put in my logo, but I didn't make a logo back then and forgot. It's nice because it's consistent. Normal trees will die and become useless but an evergreen is always pretty and covered in green.

    I'm pretty set on the four colors I picked. Green for evergreen trees and with green and blue because that's the primary light colors. And they go together well. Yellow because it's the color of the sun. Nice and sunny. But really it's optional.

    I am kind of a graphics artist. I can do some decent 3D sketching on paper, I know my way decently around photoshop which I have the latest of, and I'm no expert but am also decent with blender3D, which is what I used to make the shapes and gradient background. I just stuck the text on top in photoshop.

    When I came up with "Eversoft" I also thought of "Neversoft" but decided against it. Ever is a positive word, with the whole everlasting evergreen stuff. Never is negative though. Neversoft doesn't sound like a good company.

    Someone might mistake that for the swastika, if they're just slightly ignorant. How many people know it actually means peace? also peace isn't exactly a useful "meaning" for a tiny software company.

    hehehe I apologize for its' suckiness... like I said it was really a five minute thing.
  21. mpw Guest

    Jun 18, 2004
    I was kinda joking.
  22. liptonlover thread starter macrumors 6502a

    Mar 13, 2008
  23. ezekielrage_99 macrumors 68040


    Oct 12, 2005
    Hahaha that is brilliant.
  24. ezekielrage_99 macrumors 68040


    Oct 12, 2005
    Please don't take this the wrong way but you are not a designer.

    Design isn't about just knowing Photoshop or Illustrator, it's far more than that. Design is about the use of style, colour, composition and typography that brings the subject matter to life. I really don't get the logo, it doesn't say quality or software to me (others may disagree).

    As for the Swastika if 9 out of 10 people see Swastika then it's a Swastika, sorry it's just that simple. When you design a logo it's a good idea to get the general feelings on the design, this is quantitative testing any good design knows this has to be done to get the best possible response for the overall branding.

    A well designed logo should be clear, concise and simple yet full of substance and significance (easy to the understand concept/logic/value behind the organisation). I would have to say good logo design is good mix of the following points:
    1) Has impact
    2) Ties into the overall branding of an organisation (font, colour, etc)
    3) Is distinctive.
    4) Is timeless (doesn't date quickly or at all).
    5) Simple
  25. liptonlover thread starter macrumors 6502a

    Mar 13, 2008
    take two.

    I have the basic 3 colors of light, an eversoft tree, readable text, and my corny company quote.
    Oh yeah.... and NO swastika. :D

    edit: Sorry I didn't mean to call myself a DESIGNER. I know how to use the tools.

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