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Discussion in 'Design and Graphics' started by njmitchel0, Jul 14, 2011.
starting from scratch
What does whipping have to do with auto detailing? Do you wipe, as in wipe off that dirt, or do you whip it off with a bull-whip?
Oh, and the logo is pretty much meh. Just a big black dot with a cheesy blue banner. Sorry, but I hope you didn't have to pay for that. Seriously, if it doesn't visually relate to your product or brand, then it's a major fail.
And you're right... the font sucks. Fire your designer, or hire someone if you did it yourself.
Way too reminiscent of the Pabst Blue Ribbon logo, down to the angle it's rotated. I'm not a big fan of the usage of the word "whip" here either.
The name of the service is a play on words...whip - slang for someone's car
Well whaddaIknow? I learnt something new today.
Mind you Whip Appeal still sounds like a BDSM magazine.
Seriously, the most constructive advice would be to start over again.
Hire a better designer. That is actually, crap. No nice way of putting it.
As a start, corny and clichéd yes, but isn't motor car "detailing" all about gloss and such? Give it some shine! Give it some appeal.
I have to agree with everyone else posts about starting over. Make it more about your services or the end product.
+1 Your logo is just bleh and does not make me think of auto detailing at all. It reminds me of a can of snuff. I agree that it needs to "shine" like the end product of what your services will accomplish to a vehicle.
Also, using slang in your name is very risky as even seen in just this forum, people may not know what you are talking about and may be perceived as something else.
I'm aware of what it is, but if you have to explain it, it's not a good choice.
Yeah, I thought it was a typo, and I'm usually a pretty smart guy.
it makes me think of food, not car
the whip = whip cream
and the round object thing = pizza cutter
first thought when seeing this logo was bakery
Just curious as to why you would be commenting on a logo that no longer exists. Starting over from scratch means that he is throwing out what he had and doing something completely new. You're beating a dead horse.
I like the buffer. I would do something with the buffer.
sorry i didnt see that when i posted.. :/
What happened to the original logo?
He got dinged pretty harsh on crit, so I believe he's starting over from scratch. Whether he plans to come back remains to be seen.
True THX, he did get it pretty tough but with that said he wanted feedback... I think the actual design wasn't that bad it just really wasn't relevant to the market, so not a very well researched concept thus missing the mark.
I'd be interested to see the revision though, but I it scared him off
If you are going to design and be brave enough to show it for comments, then you better be tough enough to take it. I don't think anyone was being disingenuous and pushing for a different solution was the right choice. If I did a crappy design, I would rather know it ahead of time than to look like an idiot later when I showed off the finished product to the world. Good design is painstaking and fussy... especially if you don't know what you are doing. I hope the OP comes back. I look forward to seeing if he solved the problem.
Don't get me wrong I do agree with your response, good design take time. I've redone many a "client leet design job" specifically because they thought they could get a logo cracked out in an afternoon. It takes time ad revision for a good quality logo.
The best quote I've heard was "good design is invisible, bad design just isn't" via a Creative Director friend, and he was right.
I agree with you. And by the way... I've always enjoyed your insightful posts on MacRumors.
Another quote you might like is one I got from a Creative Director I worked with, and it went something like: "It's simple to design complex things, the difficulty is making complex designs simple"
Color offers an instantaneous method for conveying meaning and message in your logo designs. Its probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. Its important for us as designers to use color appropriately and understand the meaning behind the colors we choose.